The Marketing Agency Blueprint Part 22

The Marketing Agency Blueprint - novelonlinefull.com

You’re read light novel The Marketing Agency Blueprint Part 22 online at NovelOnlineFull.com. Please use the follow button to get notification about the latest chapter next time when you visit NovelOnlineFull.com. Use F11 button to read novel in full-screen(PC only). Drop by anytime you want to read free – fast – latest novel. It’s great if you could leave a comment, share your opinion about the new chapters, new novel with others on the internet. We’ll do our best to bring you the finest, latest novel everyday. Enjoy

Facebook Page: www.Facebook.com/MarketingAgencyInsider



1. Tim O'Reilly, "Create More Value Than You Capture," O'Reilly Media, Inc., www.slideshare.net/oreillylearning/create-more-value-than-you-capture-1597291 (accessed July 5, 2011).

Chapter 1 Eliminate Billable Hours.

1. Clayton Christensen, "Key Concepts," http://claytonchristensen.com/disruptive_innovation.html (accessed July 5, 2011).

2. Rupal Parekh, "Top New York Advertising Creatives Charge $750 per Hour," AdAge, last modified October 1, 2009, http://adage.com/article/agency-news/4a-s-top-york-advertising-creatives-charge-750-hour/139409/.

3. StevensGouldPincus, "PR Agency Industry 2009 Best Practices Benchmarking Report," www.stevensgouldpincus.com/images/SGP_2009_Benchmarking_Report.pdf (accessed July 5, 2011).

Chapter 2 Transform into a Hybrid.

1. "HubSpot Inbound Marketing Marketplace," HubSpot, http://services.hubspot.com/ (accessed July 5, 2011).

2. Mark Suster, "What Should You Do With Your c.r.a.ppy Little Services Business?" TechCrunch, last modified April 24, 2011, http://techcrunch.com/2011/04/24/what-should-you-do-with-your-c.r.a.ppy-little-services-business/.

3. Amit Singhal and Matt Cutts, "Finding More High-Quality Sites in Search," Google, last modified February 23, 2011, http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html.

4. Amit Singhal, "High-Quality Sites Algorithm Goes Global, Incorporates User Feedback," Google, last modified April 11, 2011, http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html.

5. Amit Singhal, "More Guidance on Building High-Quality Sites," Google, last modified May 6, 2011, http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html.

6. Bradley Johnson, "Tweet This: Agencies Get 28% of Revenue from Digital," AdAge, last modified April 25, 2011, http://adage.com/article/agency-news/tweet-agencies-28-revenue-digital/227164/.

7. Shar VanBoskirk, "Interactive Marketing Spend Will Near $77 Billion By 2016," Forrester, last modified August 25, 2011, http://blogs.forbes.com/forrester/?p=231 8. David Segal, "The Dirty Little Secrets of Search," New York Times, last modified February 12, 2011, www.nytimes.com/2011/02/13/business/13search.html.

9. Paul Roetzer, "7 Key Elements of Great Business Content," HubSpot, last modified June 21, 2010, http://blog.hubspot.com/blog/tabid/6307/bid/6120/7-Key-Elements-Of-Great-Business-Content.aspx.

10. Paul Roetzer, "Top PR Firms Fail to Make the Grade Online," PR 20/20, last modified June 17, 2009, www.pr2020.com/page/top-pr-firms-fail-to-make-the-grade-online.

11. "The 1M/1M Deal Radar: crowdSPRING, Chicago, Illinois," Deal Radar, last modified February 8, 2011, www.sramanamitra.com/2011/02/08/the-1m1m-deal-radar-crowdspring/.

Chapter 3 Think Talent and Team.

1. Bradford D. Smart, Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People (New York: Penguin, 2005), 6.

2. Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us (New York: Penguin, 2009).

3. Maureen Morrison, "Left to Fend for Themselves, Employees Feel No Loyalty to Agencies," AdAge, last modified March 8, 2011, http://adage.com/article/special-report-4as-conference/andrew-benett-offers-bleak-talent-management-stats/149297/.

4. David H. Maister, Managing the Professional Service Firm (New York: Simon & Schuster, 1993).

5. Bradford D. Smart, Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People (New York: Penguin, 2005).

Chapter 4 Build a Scalable Infrastructure.

1. Brian Halligan, "Transforming the Marketing Services Industry," HubSpot, last modified February 18, 2010, www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-Services-Industry 2. Olafur Ingthorsson, "The Growing Impact of Cloud & Mobility Solutions," Data Center Knowledge, last modified May 23, 2011, www.datacenterknowledge.com/archives/2011/05/23/the-growing-impact-of-cloud-mobility-solutions/.

Chapter 5 Devise an Inbound Marketing GamePlan.

1. "comScore Releases May 2011 U.S. Search Engine Rankings," comScore, last modified June 10, 2011, www.comscore.com/Press_Events/Press_Releases/2011/6/comScore_Releases_May_2011_U.S._Search_Engine_Rankings.

Chapter 6 Control the Sales Funnel.

1. Steve W. Martin, "Seven Personality Traits of Top Salespeople," Harvard Business Review, last modified June 27, 2011, http://blogs.hbr.org/cs/2011/06/the_seven_personality_traits_o.html.

2. Dave Kurlan, Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball (Bloomington, IN: AuthorHouse, 2005).

Chapter 7 Commit to Clients.

1. Rachel Kaufman, "GolinHarris 'Prevolves', Gets Rid of Account Executives," MediaBistro, last modified June 15, 2011, www.mediabistro.com/mediajobsdaily/golinharris-prevolves-gets-rid-of-account-executives_b7325.

2. Stuart Elliot, "Account Executive Is Antiquated. Consider Yourself a Catalyst," New York Times, last modified June 14, 2011, www.nytimes.com/2011/06/15/business/media/15adco.html?_r=2.

Chapter 8 Deliver Results.

1. Sergio Zyman, The End of Marketing As We Know It (New York: HarperColllins, 1999).

2. "Demonstrate AdWords Skill with Individual Qualification," Google, www.google.com/adwords/professionals/individual.html (accessed July 9, 2011).

3. "Search Engine Ranking Factors," SEOmoz, www.seomoz.org/article/search-ranking-factors (accessed July 9, 2011).

4. "100 Awesome Marketing Stats, Charts, & Graphs [Data]," HubSpot, last modified May 20, 2011, http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx.

5. Danielle Leitch, "Impact of Social Media on Website Traffic," Social Media Today, last modified April 18, 2011, http://socialmediatoday.com/dleitchmorevisibilitycom/287238/impact-social-media-website-traffic.

6. "New Study: Deep Brand Engagement Correlates with Financial Performance," Altimeter Group, last modified July 20, 2009, www.altimetergroup.com/2009/07/engagementdb.html.

7. "Social Fans More Likely to Buy," eMarketer, last modified March 6, 2010, www.emarketer.com/Article.aspx?R=1007568.

8. Rick Burnes, "Study Shows Small Businesses That Blog Get 55% More Website Visitors," HubSpot, last modified August 17, 2009, http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx.

9. "100 Awesome Marketing Stats, Charts, & Graphs [Data]," HubSpot, last modified May 20, 2011, http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx.

10. Aaron Wheeler and Rand Fishkin, "How Google's Panda Update Changed s...o...b..st Practices Forever-Whiteboard Friday," last modified June 23, 2011, www.seomoz.org/blog/how-googles-panda-update-changed-s...o...b..st-practices-forever-whiteboard-friday.

11. Rohit Bhargava, "Manifesto for the Content Curator," Influential Marketing Blog, last modified September 30, 2009, http://rohitbhargava.typepad.com/weblog/2009/09/manifesto-for-the-content-curator-the-next-big-social-media-job-of-the-future-.html.

12. John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seattle, WA: Pear Press, 2009).

13. Jonathan B. Spira and Joshua B.Feintuch, "The Cost of Not Paying Attention: How Interruptions Impact Knowledge Worker Productivity," Bas.e.x, September, 2005.

14. Jason Fried and David H. Hansson, Rework (New York: Crown, 2010).

15. "Get Smarter with Google a.n.a.lytics," www.google.com/a.n.a.lytics/education.html (accessed July 9, 2011).

Chapter 9 Embrace Failure.

1. Alok Jha, "We Must Learn to Love Uncertainty and Failure, Say Leading Thinkers," The Guardian, January 15, 2011, www.guardian.co.uk/science/2011/jan/15/uncertainty-failure-edge-question.

2. David A. Vise, The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time (New York: Bantam Dell, 2005).

3. Tim Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich (New York: Crown, 2007), 278.

4. Sarah Lacy, "Airbnb Has Arrived: Raising Mega-Round at a $1 Billion+ Valuation," TechCrunch, May 30, 2011, http://techcrunch.com/2011/05/30/airbnb-has-arrived-raising-mega-round-at-a-1-billion-valuation/.

Chapter 10 Pursue Purpose.

1. Tony Hsieh, Delivering Happiness: A Path to Profits, Pa.s.sion, and Purpose (New York: Business Plus, 2010).

2. "Triumph of the Nerds: The Transcripts, Part III," PBS, http://to.pbs.org/leLIeI.

3. "Our Philosophy," Google, www.google.com/about/corporate/company/tenthings.html (accessed July 9, 2011).

4. "Facebook Principles," Facebook, www.facebook.com/principles.php (accessed July 9, 2011).

About the Author.

Please click Like and leave more comments to support and keep us alive.


novelonlinefull.com rate: 4.5/ 5 - 2 votes


My Wife is a Beautiful CEO

My Wife is a Beautiful CEO

My Wife is a Beautiful CEO Chapter 574 Author(s) : Molded Dried Vegetable Flatbread,霉干菜烧饼 View : 1,647,806
Talisman Emperor

Talisman Emperor

Talisman Emperor Chapter 845 Author(s) : 萧瑾瑜 View : 1,288,808
Cannon Fodder Cheat System

Cannon Fodder Cheat System

Cannon Fodder Cheat System Chapter 28 Author(s) : Tangerine Boat, 橘子舟 View : 19,605
Deep In The Act

Deep In The Act

Deep In The Act Chapter 26.2 Author(s) : Tongzi, 童童童子 View : 10,309
Tranxending Vision

Tranxending Vision

Tranxending Vision Chapter 352 Author(s) : Li Xianyu, 李闲鱼 View : 446,992
Remarry, No Way!

Remarry, No Way!

Remarry, No Way! Chapter 403 Author(s) : Nan Lin, 南凛 View : 1,082,885
The Legend of the Dragon King

The Legend of the Dragon King

The Legend of the Dragon King Chapter 733: All Grown Up Author(s) : Tang Jia San Shao,唐家三少 View : 1,595,600

The Marketing Agency Blueprint Part 22 summary

You're reading The Marketing Agency Blueprint. This manga has been translated by Updating. Author(s): Paul Roetzer. Already has 273 views.

It's great if you read and follow any novel on our website. We promise you that we'll bring you the latest, hottest novel everyday and FREE.

NovelOnlineFull.com is a most smartest website for reading manga online, it can automatic resize images to fit your pc screen, even on your mobile. Experience now by using your smartphone and access to NovelOnlineFull.com