The Life of Phineas T. Barnum Part 26

"The whole court--spectators, and even the 'prisoner'

himself--were convulsed with laughter at the gravity with which the planter gave his very ludicrous testimony.

" 'What evidence have you,' I inquired, 'that this was the same donkey which you sold to me?'

" 'The fact that the animal recognized me, as was evident from his braying as soon as he saw me.'

" 'Are you a naturalist, sir?'

" 'Yes, I am,' replied the planter, with firm emphasis, as much as to say, you can't catch me as you did the other witness.

" 'Oh! you are a naturalist, are you? Then, sir, I ask you, as a naturalist, do you not know it to be a fact in natural history that one jacka.s.s always brays as soon as he sees another?'

"This question was received with shouts of laughter, in the midst of which the nonplussed witness backed out of court, and all the efforts of special constables, and even the high sheriff himself, were unavailing in getting him again on the witness stand.

"This trial lasted two days, to the great delight of all on board. After my success with the 'naturalist,' not one-half of the witnesses would appear against me. In my final argument I sifted the testimony, a.n.a.lyzed its bearings, ruffled the learned counsel, disconcerted the witnesses, flattered the judge and jury, and when the judge had delivered his charge, the jury acquitted me without leaving their seats. The judge received the verdict, and then announced that he should fine the naturalist for the mistake he made, as to the cause of the donkey's braying, and he should also fine the several witnesses, who, through fear of the cross-fire, had refused to testify."

The trial afforded a pleasant topic of conversation for the rest of the voyage; and the morning before arriving in port, a vote of thanks was pa.s.sed to Barnum, in consideration of the amus.e.m.e.nt he had intentionally and unintentionally furnished to the pa.s.sengers during the voyage.

The treatment to which Barnum was subjected on his arrival in New York, was in strange and discreditable contrast to that which he had enjoyed abroad. He sometimes spoke of it in later life, though without any bitterness. He was too much of a philosopher to take it to heart. "After my arrival," he would say, "often, in pa.s.sing up and down Broadway, I saw old and prosperous friends coming, but before I came anywhere near them, if they espied me, they would dodge into a store, or across the street, or opportunely meet some one with whom they had pressing business, or they would be very much interested in something that was going on over the way, or on top of the City Hall. I was delighted at this, for it gave me at once a new sensation and a new experience. 'Ah, ha!' I said to myself, 'my b.u.t.terfly friends, I know you now; and, what is more to the point, if ever I get out of this bewilderment of broken clock-wheels, I shall not forget you;' and I heartily thanked the old clock concern for giving me the opportunity to learn this sad but most needful lesson. I had a very few of the same sort of experiences in Bridgeport, and they proved valuable to me."

One of Barnum's a.s.signees was his neighbor and quondam "gamekeeper," Mr. Johnson, and he it was who had written to Barnum to return to America, to facilitate the settlement of his affairs. He now told him that there was no probability of disposing of Iranistan at present, and that therefore he might as well move back into his old home. That was August. In September, Barnum's family followed him to America, and they decided to take Mr. Johnson's advice and re-occupy Iranistan. They went to Bridgeport, to superintend arrangements, and there Barnum's second daughter, Helen, was married to Mr. S. W. Hurd, on October 20, 1857.

"Meanwhile, Iranistan, which had been closed and unoccupied for more than two years, was once more opened to the carpenters and painters whom Mr. Johnson sent there to put the house in order.

He agreed with Barnum that it was best to keep the property as long as possible, and in the interval, till a purchaser for the estate appeared, or till it was forced to auction, to take up the clock notes, whenever they were offered. The workmen who were employed in the house were specially instructed not to smoke there, but nevertheless, it was subsequently discovered that some of the men were in the habit occasionally of going into the main dome to eat their dinners which they brought with them, and that they stayed there awhile after dinner to smoke their pipes. In all probability, one of these lighted pipes was left on the cushion which covered the circular seat in the dome and ignited the tow with which the cushion was stuffed. It may have been days and even weeks before this smouldering tow fire burst into flame.

Barnum was staying at the Astor House, in New York, when, on the morning of December 18, 1857, he received a telegram from his brother, Philo F. Barnum, dated at Bridgeport, and informing him that Iranistan was burned to the ground that morning. The alarm was given at eleven o'clock on the night of the 17th, and the fire burned till one o'clock on the morning of the 18th.

This was, of course, a considerable loss to Barnum's estate, for the house had cost about $150,000. It was also generally regarded as a public calamity. This house had been the only building in its peculiar style of architecture of any pretension in America, and many persons had visited Bridgeport every year expressly to see it. The insurance on the mansion had usually been about $62,000, but Barnum had let some of the policies expire without renewing them, so that at the time of the fire there was only $28,000 insurance on the property. Most of the furniture and pictures were saved, generally in a damaged state.

Subsequently, the a.s.signees sold the grounds and outhouses of Iranistan to Elias Howe, Jr., the inventor of the sewing-machine.

The property brought $50,000, which, with the $28,000 insurance went into Barnum's a.s.sets to satisfy clock creditors. It was Mr.

Howe's intention to erect a splendid mansion on the estate, but his untimely and lamented death prevented the fulfilment of the plan.

CHAPTER XXIX. THE ART OF MONEY GETTING.

THE LECTURE FIELD--SUCCESS--CAMBRIDGE--OXFORD--AN UNIQUE ENTERTAINMENT--BARNUM EQUAL TO THE OCCASION--INVITED TO STAY A WEEK.

Seeing the necessity of making more money to a.s.sist in extricating his affairs from financial disorder, Barnum went back to England, taking with him Tom Thumb, whom he exhibited in all the princ.i.p.al places of England, Scotland and Wales; this was early in 1858.

The tour was a profitable one, and the money, as fast as it came in, was remitted to his agents and a.s.signees in America.

At the suggestion of some of his American friends In London, Barnum next appeared on the lecture platform. The subject chosen was "The Art of Money Getting," although Barnum told his friends that in the light of recent events he felt more competent to speak on the art of money losing. But they a.s.sured him that his name having been a.s.sociated with the Jenny Lind concerts and other great money-making enterprises, the lecture would undoubtedly prove both attractive and profitable.

The lecture was widely advertised, of course, and at the appointed time the great St. James' Hall, Regent Street, Piccadilly, was completely filled. It was the evening of December 29, 1858. We subjoin extracts from the lecture, which was closely listened to and well received by many more audiences than the one which heard it first at St. James' Hall.

Those who really desire to attain an independence, have only to set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done. But however easy it may be found to make money, I have no doubt many of my hearers will agree it is the most difficult thing in the world to keep it. The road to wealth is, as Dr. Franklin truly says, "as plain as the road to mill." It consists simply in expending less than we earn; that seems to be a very simple problem. Mr. Micawber, one of those happy creations of the genial d.i.c.kens, puts the case in a strong light when he says that to have an income of twenty pounds per annum, and spend twenty pounds and sixpence, is to be the most miserable of men; whereas, to have an income of only twenty pounds, and spend but nineteen pounds and sixpence, is to be the happiest of mortals. Many of my hearers may say, "we understand this; this is economy, and we know economy is wealth; we know we can't eat our cake and keep it also." Yet I beg to say that perhaps more cases of failure arise from mistakes on this point than almost any other. The fact is, many people think they understand economy when they really do not.

True economy is misapprehended, and people go through life without properly comprehending what that principle is. One says, "I have an income of so much, and here is my neighbor who has the same; yet every year he gets something ahead and I fall short; why is it? I know all about economy." He thinks he does, but he does not. There are many who think that economy consists in saving cheese-parings and candle-ends, in cutting off twopence from the laundress' bill and doing all sorts of little mean, dirty things. Economy is not meanness. The misfortune is, also, that this cla.s.s of persons let their economy apply in only one direction. They fancy they are so wonderfully economical in saving a half-penny where they ought to spend twopence, that they think they can afford to squander in other directions. A few years ago, before kerosene oil was discovered or thought of, one might stop over night at almost any farmer's house in the agricultural districts and get a very good supper, but after supper he might attempt to read in the sitting-room, and would find it impossible with the inefficient light of one candle. The hostess, seeing his dilemma, would say: "It is rather difficult to read here evenings; the proverb says 'you must have a ship at sea in order to be able to burn two candles at once;' we never have an extra candle except on extra occasions." These extra occasions occur, perhaps, twice a year. In this way the good woman saves five, six, or ten dollars in that time; but the information which might be derived from having the extra light would, of course, far outweigh a ton of candles.

But the trouble does not end here. Feeling that she is so economical in tallow candles, she thinks she can afford to go frequently to the village and spend twenty or thirty dollars for ribbons and furbelows, many of which are not necessary. This false economy may frequently be seen in men of business, and in those instances it often runs to writing-paper. You find good business men who save all the old envelopes and sc.r.a.ps, and would not tear a new sheet of paper, if they could avoid it, for the world. This is all very well; they may in this way save five or ten dollars a year, but being so economical (only in note-paper), they think they can afford to waste time; to have expensive parties, and to drive their carriages.

True economy consists in always making the income exceed the out-go. Wear the old clothes a little longer if necessary; dispense with the new pair of gloves; mend the old dress; live on plainer food if need be; so that, under all circ.u.mstances, unless some unforeseen accident occurs, there will be a margin in favor of the income. A penny here, and a dollar there, placed at interest, goes on acc.u.mulating, and in this way the desired result is attained. It requires some training, perhaps, to accomplish this economy, but when once used to it, you will find there is more satisfaction in rational saving than in irrational spending. Here is a recipe which I recommend; I have found it to work an excellent cure for extravagance, and especially for mistaken economy: When you find that you have no surplus at the end of the year, and yet have a good income, I advise you to take a few sheets of paper and form them into a book and mark down every item of expenditure. Post it every day or week in two columns, one headed "necessaries" or even "comforts," and the other headed "luxuries," and you will find that the latter column will be double, treble, and frequently ten times greater than the former. The real comforts of life cost but a small portion of what most of us can earn.

The foundation of success in life is good health; that is the substratum of fortune; it is also the basis of happiness. A person cannot acc.u.mulate a fortune very well when he is sick. He has no ambition; no incentive; no force. Of course, there are those who have bad health and cannot help it; you cannot expect that such persons can acc.u.mulate wealth; but there are a great many in poor health who need not be so.

If, then, sound health is the foundation of success and happiness in life, how important it is that we should study the laws of health, which is but another expression for the laws of nature!

The closer we keep to the laws of nature the nearer we are to good health, and yet how many persons there are who pay no attention to natural laws, but absolutely transgress them, even against their own natural inclination. We ought to know that the "sin of ignorance" is never winked at in regard to the violation of nature's laws; their infraction always brings the penalty. A child may thrust its finger into the flames without knowing it will burn, and so suffers; repentance, even, will not stop the smart. Many of our ancestors knew very little about the principle of ventilation. They did not know much about oxygen, whatever other "gin" they might have been acquainted with; and consequently, they built their houses with little seven-by-nine feet bedrooms, and these good old pious Puritans would lock themselves up in one of these cells, say their prayers and go to bed. In the morning they would devoutly return thanks for the "preservation of their lives" during the night, and n.o.body had better reason to be thankful. Probably some big crack in the window, or in the door, let in a little fresh air, and thus saved them.

Many persons knowingly violate the laws of nature against their better impulses, for the sake of fashion. For instance, there is one thing that nothing living except a vile worm ever naturally loved, and that is tobacco; yet how many persons there are who deliberately train an unnatural appet.i.te, and overcome this implanted aversion for tobacco, to such a degree that they get to love it. They have got hold of a poisonous, filthy weed, or rather that takes a firm hold of them. Here are married men who run about spitting tobacco-juice on the carpet and floors, and sometimes even upon their wives besides. They do not kick their wives out-of-doors like drunken men, but their wives, I have no doubt, often wish they were outside of the house. Another perilous feature is that this artificial appet.i.te, like jealousy, "grows by what it feeds on;" when you love that which is unnatural, a stronger appet.i.te is created for the hurtful thing than the natural desire for what is harmless. There is an old proverb which says that "habit is second nature," but an artificial habit is stronger than nature. Take, for instance, an old tobacco-chewer; his love for the "quid" is stronger than his love for any particular kind of food. He can give up roast beef easier than give up the weed.

These remarks apply with tenfold force to the use of intoxicating drinks. To make money, requires a clear brain. A man has got to see that two and two make four; he must lay all his plans with reflection and forethought, and closely examine all the details and the ins and outs of business. As no man can succeed in business unless he has a brain to enable him to lay his plans, and reason to guide him in their execution, so, no matter how bountifully a man may be blessed with intelligence, if the brain is muddled, and his judgment warped by intoxicating drinks, it is impossible for him to carry on business successfully. How many good opportunities have pa.s.sed, never to return, while a man was sipping a "social gla.s.s" with his friend! How many foolish bargains have been made under the influence of the "nervine,"

which temporarily makes its victim think he is rich. How many important chances have been put off until to-morrow, and then forever, because the wine-cup has thrown the system into a state of la.s.situde, neutralizing the energies so essential to success in business. Verily, "wine is a mocker." The use of intoxicating drinks as a beverage is as much an infatuation as is the smoking of opium by the Chinese, and the former is quite as destructive to the success of the business man as the latter. It is an unmitigated evil, utterly indefensible in the light of philosophy, religion or good sense. It is the parent of nearly every other evil in our country.

The safest plan, and the one most sure of success for the young man starting in life, is to select the vocation which is most congenial to his tastes. Parents and guardians are often quite too negligent in regard to this. It is very common for a father to say, for example: "I have five boys. I will make Billy a clergyman; John a lawyer; Tom a doctor, and d.i.c.k a farmer." He then goes into town and looks about to see what he will do with Sammy. He returns home, and says: "Sammy, I see watchmaking is a nice, genteel business; I think I will make you a goldsmith." He does this, regardless of Sam's natural inclinations or genius.

We are all, no doubt, born for a wise purpose. There is as much diversity in our brains as in our countenances. Some are born natural mechanics, while some have great aversion to machinery.

Let a dozen boys of ten years get together, and you will soon observe two or three are "whittling" out some ingenious device; working with locks or complicated machinery. When they were but five years old their father could find no toy to please them like a puzzle. They are natural mechanics; but the other eight or nine boys have different apt.i.tudes I belong to the latter cla.s.s; I never had the slightest love for mechanism; on the contrary, I have a sort of abhorrence for complicated machinery. I never had ingenuity enough to whittle a cider-tap so it would not leak. I never could make a pen that I could write with, or understand the principle of a steam-engine. If a man was to take such a boy as I was, and attempt to make a watchmaker of him, the boy might, after an apprenticeship of five or seven years be able to take apart and put together a watch; but all through life he would be working uphill and seizing every excuse for leaving his work and idling away his time. Watchmaking is repulsive to him.

Unless a man enters upon the vocation intended for him by nature, and best suited to his peculiar genius, he cannot succeed. I am glad to believe that the majority of persons do find their right vocation. Yet we see many who have mistaken their calling from the blacksmith up (or down) to the clergyman. You will see, for instance, that extraordinary linguist, the "learned blacksmith,"

who ought to have been a teacher of languages; and you may have seen lawyers, doctors and clergymen who were better fitted by nature for the anvil or the lapstone.

Avoid debt. Young men starting in life should avoid running into debt. There is scarcely anything that drags a person down like debt. It is a slavish position to get in, yet we find many a young man, hardly out of his "teens," running in debt. He meets a chum, and says, "Look at this: I have got trusted for a new suit of clothes." He seems to look upon the clothes as so much given to him; well, it frequently is so, but, if he succeeds in paying and then gets trusted again, he is adopting a habit which will keep him in poverty through life. Debt robs a man of his self-respect, and makes him almost despise himself. Grunting and groaning and working for what he has eaten up or worn out, and now when he is called upon to pay up he has nothing to show for his money; this is properly termed "working for a dead horse." I do not speak of merchants buying and selling on credit, or of those who buy on credit in order to turn the purchase to a profit. The old Quaker said to his farmer son, "John, never get trusted; but if thee gets trusted for anything, let it be for 'manure,' because that will help thee pay it back again."

Mr. Beecher advised young men to get in debt if they could to a small amount in the purchase of land in the country districts.

"If a young man," he says, "will only get in debt for some land and then get married, these two things will keep him straight, or nothing will." This may be safe to a limited extent, but getting in debt for what you eat and drink and wear is to be avoided.

Some families have a foolish habit of getting credit at "the stores," and thus frequently purchase many things which might have been dispensed with.

It is all very well to say, "I have got trusted for sixty days, and if I don't have the money the creditor will think nothing about it." There is no cla.s.s of people in the world who have such good memories as creditors. When the sixty days run out you will have to pay. If you do not pay, you will break your promise, and probably resort to a falsehood. You may make some excuse or get in debt elsewhere to pay it, but that only involves you the deeper.

A good-looking, lazy young fellow, was the apprentice boy, Horatio. His employer said, "Horatio, did you ever see a snail?"

"I--think--I--have," he drawled out. "You must have met him, then, for I am sure you never overtook one," said the "boss."

Your creditor will meet you or overtake you and say, "Now, my young friend, you agreed to pay me; you have not done it, you must give me your note." You give the note on interest and it commences working against you; "it is a dead horse." The creditor goes to bed at night and wakes up in the morning better off than when he retired to bed, because his interest has increased during the night, but you grow poorer while you are sleeping, for the interest is acc.u.mulating against you.

Among the maxims of the elder Rothschild was one, an apparent paradox: "Be cautious and bold." This seems to be a contradiction in terms, but it is not, and there is great wisdom in the maxim.

It is, in fact, a condensed statement of what I have already said. It is to say, "you must exercise your caution in laying your plans, but be bold in carrying them out." A man who is all caution will never dare to take hold and be successful; and a man who is all boldness is merely reckless, and must eventually fail.

A man may go on "'change" and make fifty or one hundred thousand dollars in speculating in stocks at a single operation. But if he has simple boldness without caution, it is mere chance, and what he gains to-day he will lose to-morrow. You must have both the caution and the boldness to insure success.

The Rothschilds have another maxim: "Never have anything to do with an unlucky man or place." That is to say, never have anything to do with a man or place which never succeeds, because, although a man may appear to be honest and intelligent, yet if he tries this or that thing and always fails, it is on account of some fault or infirmity that you may not be able to discover, but nevertheless which must exist.

There is no such thing in the world as luck. There never was a man who could go out in the morning and find a purse full of gold in the street to-day, and another to-morrow, and so on, day after day. He may do so once in his life; but so far as mere luck is concerned, he is as liable to lose it as to find it. "Like causes produce like effects." If a man adopts the proper methods to be successful, "luck" will not prevent him. If he does not succeed, there are reasons for it, although, perhaps, he may not be able to see them.

We all depend, more or less, upon the public for our support. We all trade with the public--lawyers, doctors, shoemakers, artists, blacksmiths, showmen, opera singers, railroad presidents, and college professors. Those who deal with the public must be careful that their goods are valuable; that they are genuine, and will give satisfaction. When you get an article which you know is going to please your customers, and that when they have tried it they will feel they have got their money's worth, then let the fact be known that you have got it. Be careful to advertise it in some shape or other, because it is evident that if a man has ever so good an article for sale, and n.o.body knows it, it will bring him no return. In a country like this, where nearly everybody reads, and where newspapers are issued and circulated in editions of five thousand to two hundred thousand, it would be very unwise if this channel was not taken advantage of to reach the public in advertising. A newspaper goes into the family, and is read by wife and children, as well as the head of the house; hence hundreds and thousands of people may read your advertis.e.m.e.nt, while you are attending to your routine business. Many, perhaps, read it while you are asleep. The whole philosophy of life is, first "sow," then "reap." That is the way the farmer does; he plants his potatoes and corn, and sows his grain, and then goes about something else, and the time comes when he reaps. But he never reaps first and sows afterwards. This principle applies to all kinds of business, and to nothing more eminently than to advertising. If a man has a genuine article, there is no way in which he can reap more advantageously than by "sowing" to the public in this way. He must, of course, have a really good article, and one which will please his customers; anything spurious will not succeed permanently, because the public is wiser than many imagine. Men and women are selfish, and we all prefer purchasing where we can get the most for our money; and we try to find out where we can most surely do so.

You may advertise a spurious article, and induce many people to call and buy it once, but they will denounce you as an impostor and swindler, and your business will gradually die out and leave you poor. This is right. Few people can safely depend upon chance custom. You all need to have your customers return and purchase again. A man said to me, "I have tried advertising and did not succeed; yet I have a good article."

I replied, "My friend, there may be exceptions to a general rule.