Tales of the Road - novelonlinefull.com
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"One day, when I went in to see one of these big men in Denver, he said to me, 'Look here, Simon, you're a mighty good fellow and I'd like to do business with you, but you know I can't handle any goods from the concern you represent. Why don't you make a change?' I said to him, 'Well, I'm really thinking about it, but I don't know just where I can get in.' He said, 'I think I can give you a good tip. Old man Strauss from Chicago is out here looking for a man for this territory. He was in to see me only yesterday and told me he was on the lookout for a bright fellow. He's stopping up at the Windsor and I'd advise you to go over and get next if you can.'
"'Thank you very much,' said I; and I went over to the Windsor--I was putting up there--and asked the head clerk, who was a good friend of mine, where Strauss was.
"'Why, Simon,' said he, 'he's just gone down to the depot to take the D. & R. G. for Colorado Springs, but you will have no trouble finding him if you want to see him. They're not running any sleepers on the train. It's just a local between here and Pueblo. He wears gold-rimmed spectacles, is bald, and smokes all the time.'
"I called a cab, rushed down to the depot, checked my trunks to Colorado Springs, and jumped on the train just as she was pulling out.
I spotted the old man as I went into the coach. He was sitting in a double seat with his feet up on the cushions. I got a whiff of his 'Lottie Lee' ten feet away. Luckily for me, all the seats in the car except the one the old man had his feet on, were occupied, so I marched up and said, 'Excuse me, sir, I dislike tol make you uncomfortable,' and sat down in front of him.
"The old man saw that I was one of the boys and, as he wanted to pump me, he warmed up and offered me one of his Lotties. I shall never forget that cigar. Smoke 'em in Colorado,--smell 'em in Europe! I managed to drop it on the floor in a few minutes so that I could switch onto one of mine. I pulled out a pair of two-bit-straights and pa.s.sed one over, lighting the other for myself.
"'Dot vas a goot seecar,' said the old man. 'You are on der roat?'
"'Yes,' said I.
"'Vat's your bees'ness?'
"'I'm selling clothing.'
"'Vat? Veil, I am in dot bees'ness myself.'
"'Who do you travel for?' said I, playing the innocent.
"'I'm not on de roat,' said the old man. 'I am just out on a leetle trip for my healt. I am a monufacturer. Who do you trafel for?'
"I told him and then tried to switch the conversation to something else. I knew the old man wouldn't let me do it.
"'V'ere do you trafel?' said he.
"'Oh, Colorado, Utah, and up into Montana and Wyoming,' I answered.
"The old man took his feet off the cushions and his arms from the back of his seat. I thought I had him right then.
"'Dot's a goot contry,' said he. 'How long haf you been in deese beezness?' 'Five years,' said I. 'Always mit de same house?' 'Yes,'
said I, 'I don't believe in changing.' The old man had let his cigar go out and he lit a match and let it burn his finger. I was sure that he was after me then.
"I didn't tell him that I had been a stock boy for nearly four years and on the road a little over one. It is a good sign, you know, if a man has been with a house a long time.
"'How's beezness this season?' said he.
"'Oh, it's holding up to the usual mark,' I said like an old timer.
"'Who do you sell in Denver?' said he.
"That was a knocker. 'Denver is a hard town to do business in,' said I. 'In cities, you know, the big people are hard to handle and the little ones you must look out for.' That was another strong point; I wanted him to see that I didn't care to do business with shaky concerns.
"'Vell,' said he after a while, 'you shouldt haf a stronger line and den you could sell de beeg vons.'
"'Yes, but it is a bad thing for a man to change,' said I. I knew that I was already hired and I was striking him for as big a guaranty as I could get, and my game worked all right because he asked me to take supper with him that night in the Springs and before we left the table he hired me for the next year.
"I came very near not fulfilling my contract, though, because after I had promised the old man I would come to him he said, 'Shake and haf a seecar,' and I had to smoke another Lottie Lee."
It is on the still hunt that the best men are trapped. Experienced salesmen--good ones--always have positions and are not often looking for jobs. To get them the wholesaler must go after them and the one who does this gets the best men. Hundreds of applications come in yearly to every wholesale house in America. These come so often that little attention is paid to them. When a wise house wishes salesmen, they either put out their scouts or go themselves directly after the men they want. And the shrewd head of a house is not looking for cheap men; he knows that a poor man is a great deal more expensive than a good one. Successful wholesalers do not bat their eyes at paying a first-cla.s.s man a good price.
Recently I knew of one firm that had had a big salesman taken from them. What did they do to get another to take his place? The manager did not put out some cheap fellow, but he went to another man who, although he was unfamiliar with the territory, was a good shoe man, and guaranteed him that he would make four thousand dollars a year net, and gave him a good chance on a percentage basis of making six thousand. The experienced man in a line, although he has never traveled over the territory for which the wholesaler wishes a man, stands next in line for an open position. Houses know that a man who has done well on one territory in a very little while will establish a trade in another. One house that I know of has, in recent years, climbed right to the front because it would not let a thousand dollars or more stand in the way of hiring a first-cla.s.s man. The head of this house went after a good salesman when he wanted one.
This is the way in which the head of a marvelously successful manufacturing firm hired many of their salesmen: They have this man talk to four different members of the firm single-handed; these men put all sorts of blocks in the way of the man whom they may possibly hire. They wish to test the fellow's grit. One successful salesman told me that when they hired him he talked to only one man, and only a few minutes; this man took him to the head of the house and said,
"Look here; there's no use of your putting this man through the turkish bath any longer; he is a man that I would buy goods from if I were a merchant."
"Well, I'll take him, then," said the president.
If I may offer a word of advice to him who hires the salesmen I would say this: Try to be sure when you hire a man to hire one that has been a success at whatever he has done. While it is best to get a man who is acquainted with your line and with the territory over which he is to travel, do not be afraid to put on a man who knows nothing of your merchandise and is a stranger to every one in the territory you wish to cover. If he has already been a successful salesman he will quickly learn about the goods he is to sell, and after one trip he will be acquainted with the territory.
The main thing for a salesman to know when you hire him is not how the trains run, not what your stuff is--he will soon learn this--_but how to approach men! and gain their confidence!_ And it is needless for me to say that the one way to do this is to BE SQUARE!
A house does not wish a man like a young fellow I once knew of. He had been clerking in a store and had made application to a Louisville house for a position on the road. When he talked the matter over with the head of the house--it was a small one and always will be--they would not offer him any salary except on a commission basis, but they agreed to allow him five dollars a day for traveling expenses. He was to travel down in Kentucky. Five dollars a day looked mighty big to the young man who had been working for thirty dollars a month. He figured that he could hire a team and travel with that, and by stopping with his kin folks or farmers and feeding his own horses, that he could save from his expense money at least three dollars a day.
His territory was down in the c.o.o.n Range country where he was kin to nearly everybody. He lasted just one short trip.
A young fellow who once went to St. Louis is the sort of a man that the head of a house is looking for. When this young fellow went to call he put up a strong talk, but the 'old man' said to him:
"Come in and see us again. We haven't anything for you now."
That same afternoon this fellow walked straight into the old man's office again, with a bundle under him arm.
"Well, I am here," said he, "and I've brought my old clothes along.
While I wish to be a salesman for you, put me to piling nail kegs or anything you please, and don't pay me a cent until you see whether or not I can work."
The old man touched a b.u.t.ton calling a department manager and said to him:
"Here, put this young man to work. He says he can pile nail kegs."
In a couple of days the department manager went into the office again and said to the head of the house, "That boy is piling nail kegs so well that he can do something else."
That same young fellow went from floor to floor. In less than two years he was on the road and made a brilliant record for the house.
To-day he is general salesman for the state of Texas for a very large wholesale hardware house and is making several thousand dollars each year.
If a wholesaler cannot find a man who is experienced in his line in the territory that he wishes to cover, and cannot get a good experienced road man at all, the next best ones he turns to are his own stock boys. In fact, the stock is the training school for men on the road.
A bright young man, wherever he may be, if he wishes to get on the road, should form the acquaintance of traveling men, because lightning may sometime strike him and he will have a place before he knows it. A gentleman who is now manager of a large New York engraving house once told me how he hired one of his best salesmen.
"When I was on the road my business used to carry me into the colleges. Our house gets up cla.s.s invitations and things of that kind.
Now I got this man in this way," said he: "I especially disliked going to the Phillips-Exeter Academy at Exeter, New Hampshire, owing to the poor train service and worse hotel accommodation.
"The graduating cla.s.s at this academy had a nice order to place, and I called with original designs and prices. The committee refused to decide until they had received designs and prices from our compet.i.tors, so there was nothing else to do but bide-a-wee. When I called I made it a point to make friends with the chairman, who hailed from South Dakota and was all to the good. He was bright and distinctly wise to his job. By a little scouting I found out when the last competing representative was to call and speak his little piece.
"The next day I took a 'flyer,' that is, called without making an appointment. I arranged to arrive at my man's room in the afternoon when his recitations were over. His greeting was characteristic of the westerner,--as if we had known one another all our lives. He was a runner and did the one hundred yards dash in ten seconds flat and was the school's champion. I talked athletics to beat the band and got him interested. He was unable to get the committee together until seven o'clock that evening, which meant that I would have to stay in the town over night, as the last train went to Boston around 6:30 o'clock.
There was nothing else to do but stay, as you naturally know what bad business it would be to leave a committee about to decide.