Tales of the Road Part 11

"With this the old man turned on me and said:

"'Looker here, young man, I've told you twict that I don't want to buy any of your goods. Now, you just get them in your grip and get them out of here right quick; if you don't I'll throw them out and you with them.'

"Well, the old duffer was a little bigger than I was, and I didn't want to get into any trouble with him; not that I cared anything about having a sc.r.a.p with him, but I thought that the firm wouldn't like it, and if they got onto me they'd fire me. So, without saying a word, I began to pack my goods together.

"About that time a customer came in who wanted to buy a pair of shoes.

Some of my samples were still on the counter near the shoe shelves.

The old man, with a sweep of his hand, just cleaned the counter of my samples and there I was, picking them up off the floor and putting them into my grip. I felt like hitting him over the head with a nail puller but I buckled up the straps and started sliding the grip along,--it was so infernally heavy--to the front door.

"Before I got to the front door, he came up and took the grip out of my hand and piled it out on the sidewalk and gave me a shove. Then he went back to show the customer the pair of shoes.

"I was just a boy then--was just nineteen--and this was the first man I'd called on.

"'If they're all like this,' thought I to myself, 'I believe I'll go back home and sell them a pair at a time to the boys I know who "come in" for them.'

"I lugged that grip back to the hotel, hungry as I was. There was ice on the sidewalk but I was sweating like a mule pulling a bob-tailed street car full of fat folks. I was almost famished but I went to my room and cried like a child. My heart was broken.

[Ill.u.s.tration: "My stomach was beginning to gnaw, but i didn't dare go out"]

"But after awhile my nerve came back to me, and I thought, surely all the merchants I call on won't be like that man,--and I washed up and went down to supper. After eating something I felt better. At the supper table I told an old traveling man, who was sitting at the table with me, about the way I'd been treated.

"'Well, come on, my boy, and I'll sell you a bill tonight. That old fellow is the meanest dog in Iowa. No decent traveling man will go near him. As a rule, you'll find that merchants will treat you like a gentleman. The best thing you can do is to scratch that old whelp off the list. Of course you know,' said he, giving me advice which I needed very much, 'you'll often run up against a man who is a little sour, but if you sprinkle sugar on him in the right kind of way, you can sweeten him up.'

"You know how it is, boys, even now, all of us like to give a helping hand to the young fellow who's just starting out. I would almost hand over one of my customers to a young man to give him encouragement, and so would you. We've all been up against the game ourselves and know how many things the young fellow runs up against to dishearten him.

"As I think of my early experiences, I recall with a great deal of grat.i.tude in my heart the kind deeds that were done for me when I was the green first-tripper, by the old timers on the road. My new friend took me down the street to one of his customers and made him give me an order. That night I went to bed the happiest boy in Iowa."

With this one of the boys called a waiter. As we lit our cigars my friend Moore, who was next to tell his story, said, "Well, boys, here's to Our First Experiences."

CHAPTER VIII.

TACTICS IN SELLING.

The man on the road is an army officer. His soldiers are his samples.

His enemy is his compet.i.tor. He fights battles every day. The "spoils of war" is _business_.

The traveling man must use tactics just the same as does the general.

He may not have at stake the lives of other men and the success of his country; but he does have at stake--and every day--his own livelihood, a chance for promotion--a partnership perhaps--and always, the success of his firm.

Many are the turns the salesman takes to get business. He must be always ready when his eyes are open, and sometimes in his dreams, to wage war. If he is of the wrong sort, once in a while he will give himself up to sharp practice with his customer; another time he will fight shrewdly against his compet.i.tor. Sometimes he must cajole the man who wishes to do business with him and at the same time, especially when his customer's credit is none too good, make it easy for him to get goods shipped; and, hardest of all, he must get the merchant's attention that he may show him his wares. Get a merchant to _looking_ at your goods and you usually sell a bill.

In the smoking room of a Pullman one night sat a bunch of the boys who, as is usual with them when they get together, were telling of their experiences. The smoker is the drummer's club-room when he is on a trip. On every train every night are told tales of the road which, if they were put in type, would make a book of compelling interest.

The life of the traveling man has such variety, such a change of scene, that a great deal more comes into it than mere buy and sell.

Yes, on this night of which I speak, the stories told were about tussles that my friends had had to get business.

As the train rounded a sharp curve, one of the boys, who was standing, b.u.mped his head against the door post. A New York hat man who saw the "broken bonnet," said, "Your cracked cady reminds me of one time when I sold a bill of goods that pleased me, I believe, more than any other order that I ever took. I was over in the mining district of Michigan.

That's a pretty wide open country, you know. My old customer had quit the town. He couldn't make a 'stick' of it somehow. I had been selling him exclusively for so long that I thought I was queered with every other merchant in the town. But the season after my customer Hodges left there, much to my surprise, two men wrote into the house saying they would like to buy my goods. My stuff had always given Hodges'

customers satisfaction. After he left, his old customers drifted into other stores and asked for my brand. Now, if you can only get a merchant's customers to asking for a certain brand of goods, you aren't going to have trouble in doing business with him. This is where the wholesale firm that sells reliable merchandise wins out over the one that does a cut-throat business. Good stuff satisfies and it builds business.

"Well, when I went into this town I thought I would have easy sailing but I felt a little taken back when I walked down the street and sized up the stores of the merchants who wished to buy my goods. They both looked to me like tid bits. Both of them were new in the town, one of them having moved into Hodges' old stand. I said to myself that I didn't wish to do business with either one of these pikers. 'I'll see if I can't go over and square myself with Andrews, the biggest man in town,' I said. 'While I've never tried to do business with him, he can't have anything against me. I've always gone over and been a good fellow with him, so I'll see if I can't get him lined up.'

"Three or four more of the boys had come in with me on the same train.

When I went into Andrews' store, two of them were in there. Pretty soon afterwards I heard one of them say: 'Well, Andy, as you want to get away in the morning, I'll fall in after you close up. It'll suit me all the better to do business with you tonight.' Andrews spoke up and said, 'All right, eight o'clock goes.'

"This man saw that I had come in to see him and, having made his engagement, knew enough to get out of the way. The boys, you know, especially the old timers, are mighty good about this. I don't believe the outsiders anyway know much about the fellowship among us.

"The other man who was in the store was out on his first trip. He was selling suspenders. It was then, say, half past five. I joshed with the boys in the store for a few minutes. Andrews, meantime, had gone up to his office to look over his mail and get off some rush letters.

The new man, who sold suspenders, was a good fellow but he had lots to learn. He trailed right along after Andrews as if he had been a dog led by a string. He stood around up in the office for a few minutes without having anything to say. Had he been an old-timer, you know, he would have made his speech and then moved out of the way. After a few minutes he came down and said to me, 'That fellow's a tough proposition. I can't get hold of him. I can't find out whether he wants to look at my goods or not. He joshes with me but I can't get him down to say that he will look. I don't know whether I ought to have my trunks brought up and fool with him or not.'

"'Let me tell you one thing, my boy,' said I, 'if you want to do business, get your stuff up and do it quickly. If he doesn't come to look at your goods, bring 'em in. Bring 'em in. Go after him that way.'

"'All right, I guess I will,' said he, and out he went.

"As soon as Andrews came down from his office, I said 'h.e.l.lo,' but before I could put in a word about business, in came a customer to look at a shirt. Well, sir, that fellow jawed over that four-bit shirt for half an hour. I'd gladly have given him half a dozen dollar-and-a- half shirts if he would only get out of my way and give me a chance to talk business. Just about the time that Andrews wrapped up the shirt, back came the new man again, having had his trunks brought up to the hotel. I knew then that my cake was all dough. So I skipped out, saying I would call in after supper. I felt then that, as Andrews was going away the next morning, I wouldn't get a chance at him so, being in the town, I thought the best thing to do was to go over and pick up one of the other fellows who was anxious to buy from me.

"I went over to see the man who had taken Hodges' old stand. As soon as I went in he said: 'Yes, I want some goods. I have just started in here. I haven't much in the store but I'm doing first rate and am going to stock up. When can I see you? It would suit me a good deal better tonight after eight o'clock than any other time. I haven't put on a clerk yet and am here all alone. If you like, we'll get right at it and take sizes on what stock we have. Then you can get your supper and see me at eight o'clock and I'll be ready for you. I want to buy a pretty fair order. I've had a bully good hat trade this season. I've been sending mail orders into your house--must have bought over four hundred dollars from, them in the last three months. I s'pose you got credit for it all right.'

"Well, this was news to me. The house hadn't written me anything about having received the mail orders and I'll say right here, that the firm that doesn't keep their salesmen fully posted about what's going on in his territory makes a great big mistake. If I'd known that this man had been buying so many goods, I wouldn't have overlooked him. As it was, I came very near pa.s.sing up the town. And I'll tell you another thing: A man never wants to overlook what may seem to him a small bet.

This fellow gave me that night over seven hundred dollars--a pretty clean bill in hats, you know, and has made me a first-cla.s.s customer and we have become good friends.

"But I'm getting a little ahead of my story! After supper, that night, I dropped into Andrews' store again. The suspender man was still there. He had taken my tip and brought in some of his samples. While Andrews was over at the dry goods side for a few minutes, the suspender man said to me:

"'I don't believe I can sell this fellow. He says he wants to buy some suspenders but that mine don't strike him somehow--says they're too high prices. I've cut a $2.25 suspender to $1.90 but that doesn't seem to satisfy him, and I'll give you a tip, too--you've been so kind to me--I heard him say to his buyer that he wasn't going to look you over. He said to let you come around a few times and leave some of your money in the town, and then maybe he'd do business with you. I just thought I'd tell you this so that you'd know how you stood and not lose any time over it.'

"'Thank you very much,' I said. Now, this sort of thing, you know, makes you whet your Barlow on your boot leg. I did thank the suspender man for the tip but I made up my mind that I was going to do business with Andrews anyway. You know there's lots more fun shooting quail flying in the brush than to pot-hunt them in a fence corner.

"After I'd sold my other man that night, I sat down in the office of the hotel. Andrews was still in the sample room, just behind the office, looking over goods. I knew he'd have to pa.s.s out that way, so I sat down to wait for him. It was getting pretty late but I knew that he was a night-hawk and if he got interested he would stay up until midnight looking at goods. After a little bit out came Andrews, his buyer and my other traveling man friend. He asked me up with them to have cigars. He was wise. Only that morning we'd had to double up together in a sample room in the last town. We were pretty much crowded but were going to 'divvy' on the s.p.a.ce. The boys, you know, are mighty good about this sort of thing; but when I went down the street I learned that my man was out of town--I sold only one man in that place. So I went right back up to the sample room and rolled my trunks out of his way so that my friend could have the whole thing to himself. There's no use being a hog, you know. This didn't hurt me any, and it was as much on account of this as anything else that I was asked up to take a cigar where I could get in a word with Andrews.

"As the clerk was pa.s.sing out the cigars, Andrews took off his hat. As he dropped it on the cigar case, he rubbed his hand over his head and said, 'Gee! but I've got a headache!'

"I picked up his hat. Quick as a flash I saw my chance. It was from my compet.i.tor's house. I could feel, in a second, that it was a poor one.

Getting the brim between my fingers, I said to Andrews, 'Why, you shouldn't get the headache by wearing such a good hat as this. Why, this is a splendid piece of goods!'

"With this, I tore a slit in the brim as easily as if it had been blotting paper. Then I gave the brim a few more turns, ripping it clear off the crown. In a minute or two I tore up the brim and made it look like black pasteboard checkers.

"'The cigars are on me!' said Andrews, as everybody around gave him the laugh.

"I went up to my room soon leaving Andrews that night to wear his brimless hat. But I knew then that I could get his attention when I wanted it, next morning, about nine o'clock,--for my train and his left at 11:30. This would give plenty of time to do business with him if we had any business to do, as he was a quick buyer when you got him interested. I went into his store with two hats in my hand. They were good clear Nutrias and just the size that Andrews wore. I'd found this out by looking at his hat the night before.

"'I don't want to do any business with you, Andrews,' said I, 'but I'm not such a bad fellow, you know, and I want to square up things with you a little. Take one of these.'

"The hats were 'beauts.' Andrews went to the mirror and put on one and then the other. He finally said, 'I guess I'll hang onto the brown one. By Jove, these are daisies, old man!'

"'Yes,' said I, striking as quickly as a rattlesnake, 'and there are lots more where these came from! Now, look here, Andrews, you know mighty well that my line of stuff is a lot better than the one that you're buying from. If you think more of the babies of the man you are buying your hats from than you do of your own, stay right here; but if you don't, get Jack, your buyer, and come up with me right now. I'm going out on the 11:30 train.' This line of talk will knock out the friendship argument when nothing else will.