One Child Two Treasures: The Billionaire Chief’s Good Wife Chapter 1437

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As everyone knew, many actresses were trying hard to break into the international circuit . Compared to the n.o.ble red-carpet events, such as Oscar, Berlin, Venice, and Cannes Film Awards, attending the Fashion Week seemed more approachable with its lower threshold .

The semi-annual International Fashion Week was not just a major event of the global luxury industry but also an important time for many female artists to grab the headlines .

When it came to the autumn season, many stars would rush for the fashion shows .

Watching a fashion show could be deemed as a lofty matter, and although the threshold might be lower, it was not easy to get an event invitation still .

One must know that luxury brands held a tight rein over their invitations to a fashion show during the Fashion Week .

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In practice, forty percent of the invitation would go to the world's top fashion media; thirty percent would be used to invite famous fashion buyers; ten percent would be used to invite stars and guests; the other ten percent would be used for top VIP customers; finally, the remaining ten percent would be kept as reserves for some opportunities .

As a VIP, Mu Yazhe naturally received an invitation to the Milan fashion show, but he had tossed it aside earlier . He did not intend to attend it as he had no interest in fashion .

Only top artists could receive a direct invitation from the brands . The VIP seats at the front row were only reserved for those who were considered the best . An average celebrity would be unable to get a seat .

In addition, not only did those at the front row take priority in selecting the fashion wear on the catwalk, they also received a personal welcome from the brand's top designers to pave the way for future cooperation

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Those stars who had yet to connect with the brands could choose to network with the forty-percent media invited for the show .

As the domestic media coverage of fashion week intensified, the notion of watching a show with a star also became a focus of this .

Some media even hired stars as their 'fashion observers'; it became a win-win and mutually beneficial mode of cooperation .

On one hand, the media could use the star factor to boost their content coverage; on another hand, the stars could use the media for publicity's sake .

Those stars with the looks and style, but without a track record to boost, were ideal candidates that the media looked out for .

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Of course, actresses with very low celebrity ratings would not have fit the criteria at all .

They were not even qualified to attend these fashion shows .

However, for a chance to be on the cover page and to make use of the buzz generated by the Fashion Week, many would pay for the trip out of their pockets . In return, they would use this 'initiative' of paying for the media travel expenses to 'bribe' the brand's public relations in hopes of having a chance to get into the fashion shows through the back door . Even if there was no seat, standing to see the show would be enough to generate publicity for a few rounds .

In reality, was it really true that they attended the events with 'show-stopping looks', 'dazzling style', or 'looking breathtaking'?

Many of these actresses did not receive invitations yet still opted to attend with a thick skin . They sashayed down the red carpet, only to be rejected by the heartless fashion shows at the door . Despite that, they still needed to put on a look of elegance as they stood outside the main gate for some l.u.s.trous promotional shoots to be used for publicity later on . Come to think of it; this was a good means to get a chance on the cover .

As for Yun Shishi, she got to attend the Fashion Week because her manager managed to get her a contract with a major brand recently .

That luxury brand turned out to be Louis Vuitton . He got her an endors.e.m.e.nt deal, and as such, they received an invitation from the brand to attend the fashion show .

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