Extraordinary Genius Chapter 834

Extraordinary Genius

Chapter 834 - Lucky draw promotion

Coca-Colaand Pepsi did not expect Jianlibao, which they had suppressed in the NorthAmerican market, could enter the supermarkets, and it was all major supermarketchains!

Coca-Colaand Pepsi were global beverage giants, and while they were attacking theChinese market, a Chinese brand had hit them in their own backyards.

The beverage giants' progress in theChinese market was slow, and they thought the Chinese do not like carbonated drinks.But why did Jianlibao, Refreshing, Rising Sun Group soft drinks were sellingbetter than them?

Lehaha's Refreshing series were copyingtheir drinks and had better sales!

Coca-Colaand Pepsi tried Lehaha's Refreshing series of drinks, and the taste was nowhereclose to them.

The mainreason is Lehaha's sales distribution channels are better than Coca-Cola andPepsi. Lehaha can deliver their goods to any town in China within 3 days. Thiswas not what Coca-Cola and Pepsi could do. Currently, they can only sell theirproducts in major cities.

Theirsales in the cities were not as good as they expected because many of thedistributors were not willing to bring in their products. Even Tai HuaSupermarkets took their products off their shelves. Many Chinese consumersthought something was wrong with Coca-Cola and Pepsi's products. This made themregret to place their products in Tai Hua Supermarkets in the first place!

Thesewere because of Feng Yu. Tai Hua Supermarkets were not affected by removingsome products from their shelves, and Feng Yu told all the distributors relatedto Tai Hua Trading to forbid them from distributing Coca-Cola and Pepsiproducts. Those distributors chose to follow Tai Hua Trading's instructions asthey were making more profits with Tai Hua Trading.

In acompet.i.tive environment, companies will make such requests to theirdistributors, and the distributors could relate with Tai Hua Trading.Furthermore, Tai Hua Trading gave them 1% more profits on Songjiang, Wind andRain, Aiwa, etc. products. The distributors will surely stand by Tai HuaTrading forever because of this benefit.

Coca-Colaand Pepsi had failed to expand their presence in the Chinese market, andChinese brands had entered their primary market. This made them furious.

ButCoca-Cola and Pepsi did not think these Chinese brands can do much harm to themas other than Jianlibao, the rest of the brands were unknown in the US.Although those Chinese brands had successfully entered the supermarket chains,they felt it was just a gimmick and will not affect their sales.

But verysoon, Coca-Cola and Pepsi realized they had belittled these Chinese brands.

……

"Anotherbottle! Another Can! Chinese Beverages sales promotion! If initials are foundin the bottle caps or can ring, you can exchange for the same product fromwhere you buy it!"

All themajor US newspapers published full-page advertis.e.m.e.nts for a week.

Thissales promotion had caught Coca-Cola and Pepsi off guard!

This wasforgoing profits in exchange for market share. Usually, this strategy is usedby stronger companies who had the upper hand.

The costof this marketing tactic is higher than advertising and needs the cooperationof the retailers and distributors. The company behind this tactic also has topay the retailers and distributors a sum of money.

Coca-Colaand Pepsi had not expected these Chinese beverages to use this marketingstrategy! Where did they get so much money?

ButCoca-Cola and Pepsi were still confident as their products taste better andhave loyal consumers. They will not be affected by these Chinese brands.

Afterthat, the newspapers published new advertis.e.m.e.nts announcing that the Chinesebeverage sales promotion will be upgraded!

Jianlibao,Qili, and several canned drinks increased the value of their prizes. Other thananother can, could win Aiwa CD players, Wind and Rain Super fans, Wind and RainSuper VCD players, etc.

Theseprizes were provided by Feng Yu for free and he also benefited from it. Windand Rain and Aiwa products also appeared in the advertis.e.m.e.nts, and consumerswill take note of them.

WhatCoca-Cola and Pepsi could not accept was the grand prize in the lucky draw.Other than the electronics products, the grand prize is a Songjiang car!

Drinking abeverage can win a car. The prize is too grand, and all the consumers were excited!

Within afew days, Jianlibao, Qili, Refreshing, etc. products were selling likehotcakes. These few products also help increase the sales of other Chinesebeverages.

Thesupermarket chains also helped with the promotions by putting up giant posters.Anyway, the supermarkets do not need to pay for this promotion, and thispromotion can increase their customer traffic.

Feng Yuused Songjiang - Offroad, as the grand prize. Through market research, onlythis model's exterior design and specifications are most suitable for the NorthAmerica market. Songjiang Redstar and Olympic models were not as popular in theUS as the Americans felt the designs were not beautiful and the performance isjust average.

Just likeWind and Rain and Aiwa products, Songjiang Motors can increase their brandawareness in the US through this lucky draw.

Tosupport China's Olympic team, Feng Yu had shipped a few hundred Songjiangvehicles over to the US. Some of these vehicles will be used by the Olympicteam and the rest will be used as advertis.e.m.e.nts.

Feng Yudid not expect Songjiang to become popular in the US overnight. He just wantsto increase the Songjiang's brand awareness.

Feng Yualso contacted one auto-distributor in every state and left 3 models ofSongjiang vehicles with them. These vehicles were for display and test drivesby customers. Feng Yu had no use for the remaining cars and decided to use themto advertise.

Feng Yualso want to know how the Americans will react to Chinese manufactured cars.Even if the profit for each vehicle is 1,000 USD, he will get 10 million USD inprofits when 10,000 vehicles were sold!

One weekafter the lucky draw promotion prizes were announced, there is an article inthe newspaper saying this lucky draw is a scam. No one had won any cars fromit!

Somecustomers had won CD players, Super Fans, Super VCD players and were reportedin the papers. But no winners of the antic.i.p.ated grand prize are announced.

Feng Yuwas also frustrated. He had placed the winning can on the shelves, but no onehad come forward to redeem the grand prize? In the end, Feng Yu had no choicebut to arrange a winner!

A winningbottle of beverage was arranged to be bought by a customer!

Thatcustomer opened the bottle and jumped up in surprise! People started to crowdaround him and saw he had won the 30,000 USD Songjiang Offroad!

Thenewspapers immediately report on this winner and announce that there are 19more vehicles to be won. This increases Chinese beverages' sales further.

Althoughthe US's economy is better than China, not everyone can afford to buy cars.Also, African Americans like this Songjiang Offroad model. This vehicle looksmajestic, has excellent performance, and most importantly, they might get itwith only 59 cents!

After thenewspaper reports, the sales of these beverages increased by 800%!

China beverages had established a foothold in North America!