Extraordinary Genius Chapter 818

Extraordinary Genius

Chapter 818 - Invitation for cooperation

To make this dream come true, Feng Yu hadto increase his brands’ awareness. He needs a powerful brand to control theindustry.

Currently, there are only two famousChinese brands in the US. Wind and Rain, and Jianlibao!

Wind and Rain brands have many popularproducts. Bladeless fans, humidifiers, VCD, DVD patents, etc. The brand isknown for its home appliances, and some of its products are already the marketleaders.

Jianlibao is currently the leader of theChinese beverage industry. Their total sales last year were more than 4 billionRMB and their profits were more than 400 million RMB. They have branches inmore than a dozen countries and are selling in more than 30 countries.

Although Lehaha is catching up withJianlibao in the Chinese market, it was only limited to China. Lehaha'sproducts are only selling in Taiwan, Hong Kong and Macao. They had tried toenter j.a.pan but withdrawn due to poor sales. The j.a.panese do not want to buytheir products after they found out it is a Chinese brand. Zhong Qingxian wasupset and even lost weight over this.

Jianlibao is the leader in China, followedby Lehaha, Le Baishi, Coconut Tree, Zhen Zhen, Rising Sun Group, and many otherbrands. The total sales of these companies were more than 3 billion USD. Whatwas the US beverage companies’ total sales last year? 10 billion USD!

China has a population of 1.2 billion, andthe US has only 200 million. The differences in consumer spending in the twocountries are too significant.

Feng Yu has always wanted to bring Lehahaout of China. In his previous life, Le Bashi had tried to do this but failed.During Le Bashi's peak, its sales are not more than 25 million USD. They weredoing worse than Jianlibao now. Even the Coconut Tree is doing better thanthem.

The US FDA is the strictest in the world.If any beverage can pa.s.s the FDA test, the drink will not have a problem topa.s.s the checks in other countries.

Jianlibao was able to pa.s.s the FDA checksand managed to secure a footing in the US.

But Jianlibao's development in the US hadhit a bottleneck. This was mainly because Jianlibao only have one drink, andthe US still has two beverage giants.

Jianlibao had an opportunity to work withPepsi. They had planned to compete with Coca-Cola together, but during thenegotiations, Jianlibao's head, Li Jingwei, said something which was veryarrogant. "Pepsi is a leader in the international beverage industry. Irepresent Jianlibao to welcome you to join us and manufacture our products!"

Li Jingwei wanted Pepsi to become one ofits contractors!

There were rumors that Pepsi'srepresentative's face changed. Pepsi had offered lucrative terms for thiscooperation. Jianlibao will help Pepsi to market its drinks in China andsuppress Coca-Cola. On the other hand, Pepsi will help Jianlibao market theirdrinks in the US.

This was an exchange of their market, andit's a win-win situation for both companies. But Li Jingwen was too arrogantand belittled the two beverage giants. It was also because their productstargeted different consumer segments.

Jianlibao's product is a sports drink,targeting sportsmen. It is a healthier drink and Pepsi, and Coca-Cola is onlysoft drinks to Li Jingwen. He felt that these soft drinks will not be able tostop Jianlibao in the US.

At the start, Jianlibao's introduction tothe US market is going on smoothly. China's top beverage company had enteredthe US market and succeeded in expanding its market share in the US.

But when the two c.o.ke companies realizedthat they were unable to penetrate the Chinese market and their home ground hadbeen invaded by Jianlibao, they started to suppress Jianlibao.

It was not only in the US. The twocompanies suppressed Jianlibao in many other countries. After the two beveragegiants worked together against Jianlibao, Jianlibao overseas development becomelimited.

Just when Jianlibao needed help, Feng Yucontacted the head of Jianlibao's US operations, Lin Qishu.

Jianlibao had bought one whole level of abuilding as its US headquarters. Their office is not far from the Empire StateBuilding. Feng Yu was now very famous in the US because of the newspaperreports. When Lin Qishu received Feng Yu's call, he agreed to meet him immediately.

Feng Yu met Li Qishu in a meeting room onthe top floor of the Empire State Building.

"You are Mr. Feng?" The newspapers did notpublish Feng Yu's photograph, and Lin Qishu does not know Feng Yu. But there isonly one person in the meeting room and he asked. Lin Qishu felt the person infront of him was not Feng Yu as he is too young.

"Manager Lin, nice to meet you. I am FengYu."

Lin Qishu recognized Feng Yu's voice, andhe shook his hand. He still could not believe that this young man is Feng Yu.

"Mr. Feng. Nice to meet you."

"Manager Lin, are you curious why I invitedyou over today? I will not beat around the bush. I want to help Jianlibao."Feng Yu said with a smile.

Lin Qishu frowned. "What do you mean bythis? Jianlibao does not need any help."

Lin Qishu thought Feng Yu wants to buy astake in Jianlibao, and he will not agree. Jianlibao is a successfulstate-owned enterprise, and no outsiders can buy a stake in it.

"Really? How come I heard that Jianlibao isrejected from selling your products in the major supermarket chains?" Feng Yuhad heard about this.

Entering the major supermarket chains willincrease the sales and profits of the company. If Jianlibao is not able toenter the supermarkets, they will never be able to compete with the two colacompanies in the US market.

Lin Qishu looked at Feng Yu. Although thiswas not a secret, no one will know if they did not do research about Jianlibao.Mr. Feng had gathered information about Jianlibao?

"Mr. Feng, you can help us? I need to beclear with you. It is not that Jianlibao is refused entry to the supermarketsin the US. We are still negotiating and haven't agreed on the terms."

Jianlibao wanted the same terms as the twocola companies. They wanted a shelf reserved for them in the best location witheye-catching signages. But the supermarkets do not agree. Although Jianlibaohad some brand awareness in the US, to the supermarket, it is still not on thesame level as the two cola companies.

There is another important reason.Jianlibao only has one type of drink. How can one drink occupy one whole shelf?

"What if I can help you all get more attractive conditions?" Feng Yu smiled and asked.