The Coke Machine Part 25

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Popkin, Barry. The World Is Fat: The Fads, Trends, Policies, and Products That Are Fattening the Human Race The World Is Fat: The Fads, Trends, Policies, and Products That Are Fattening the Human Race. New York: Avery, 2009.

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Randazzo, Sal. The Myth Makers: How Advertisers Apply the Power of Cla.s.sic Myths and Symbols to Create Modern Day Legends The Myth Makers: How Advertisers Apply the Power of Cla.s.sic Myths and Symbols to Create Modern Day Legends. Chicago: Probus, 1995.

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Reis, Al, and Laura Reis. The Origin of Brands: Discover the Natural Laws of Product Innovation and Survival The Origin of Brands: Discover the Natural Laws of Product Innovation and Survival. New York: HarperBusiness, 2004.

Reis, Al, and Jack Trout. The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing. New York: HarperBusiness, 1993.

Reitan, Ruth. Global Activism Global Activism. New York: Routledge, 2007.

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Rowland, Sanders, with Bob Terrell. Papa c.o.ke: Sixty-five Years Selling Coca-Cola Papa c.o.ke: Sixty-five Years Selling Coca-Cola. Asheville, NC: Bright Mountain, 1986.

Royte, Elizabeth. Bottlemania: How Water Went on Sale and Why We Bought It Bottlemania: How Water Went on Sale and Why We Bought It. New York: Bloomsbury USA, 2008.

Rubin, Barry, and Judith Colp Rubin. Hating America: A History Hating America: A History. London: Oxford University Press, 2004.

Schildt, Axel, and Detlef Siegfried, eds. Between Marx and Coca-Cola: Youth Cultures in Changing European Societies, 1960-1980. Between Marx and Coca-Cola: Youth Cultures in Changing European Societies, 1960-1980. New York: Berghahn, 2006. New York: Berghahn, 2006.

Schlosser, Eric. Chew on This: Everything You Don't Want to Know About Fast Food Chew on This: Everything You Don't Want to Know About Fast Food. Boston: Houghton Mifflin, 2006.

Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal Fast Food Nation: The Dark Side of the All-American Meal. New York: Houghton Mifflin, 2002 (orig. pub. 2001).

Schofield, Robert E. The Enlightenment of Joseph Priestley: A Study of His Life and Work from 1733 to 1773. The Enlightenment of Joseph Priestley: A Study of His Life and Work from 1733 to 1773. Philadelphia: Pennsylvania State University Press, 1997. Philadelphia: Pennsylvania State University Press, 1997.

Schor, Juliet B. Born to Buy Born to Buy. New York: Scribner, 2004.

Schrank, Jeffrey. Snap, Crackle, and Popular Taste: The Illusion of Free Choice in America. Snap, Crackle, and Popular Taste: The Illusion of Free Choice in America. New York: Dell, 1997. New York: Dell, 1997.

Schutzman, Mady. The Real Thing: Performance, Hysteria, & Advertising The Real Thing: Performance, Hysteria, & Advertising. Hanover, NH, and London: Wesleyan University Press, 1999.

Shartar, Martin, and Norman Shavin. The Wonderful World of Coca-Cola The Wonderful World of Coca-Cola. Atlanta: Perry Communications, 1978.

Sh.e.l.l, Ellen Ruppel. The Hungry Gene: The Inside Story of the Obesity Industry The Hungry Gene: The Inside Story of the Obesity Industry. New York: Grove Press, 2002.

Shiva, Vananda. Water Wars: Privatization, Pollution, and Profit Water Wars: Privatization, Pollution, and Profit. Cambridge, MA: South End, 2002.

Shulman, Seth. Undermining Science: Suppression and Distortion in the Bush Administration Undermining Science: Suppression and Distortion in the Bush Administration. Berkeley: University of California Press, 2006.

Silverstein, Michael J., and Neil Fiske, with John Butman. Trading Up: The New American Luxury Trading Up: The New American Luxury. New York: Portfolio, 2003.

Simon, Michele. Appet.i.te for Profit: How the Food Industry Undermines Our Health and How to Fight Back. New York: Nation Books, 2006. New York: Nation Books, 2006.

Simontacchi, Carol. The Crazy Makers: How the Food Industry Is Destroying Our Brains and Harming Our Children The Crazy Makers: How the Food Industry Is Destroying Our Brains and Harming Our Children. New York: Jeremy P. Tarcher, 2000.

Singer, Peter. One World: The Ethics of Globalization One World: The Ethics of Globalization. New Haven, CT: Yale University Press, 2002.

Sivulka, Juliann. Soap, s.e.x, and Cigarettes: A Cultural History of American Advertising Soap, s.e.x, and Cigarettes: A Cultural History of American Advertising. Belmont, CA: Wadsworth, 1998.

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Snitow, Alan, and Deborah Kaufman, with Michael Fox. Thirst: Fighting the Corporate Theft of Our Water Thirst: Fighting the Corporate Theft of Our Water. San Francisco: John Wiley & Sons, 2007.

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Spurlock, Morgan. Don't Eat This Book: Fast Food and the Supersizing of America Don't Eat This Book: Fast Food and the Supersizing of America. New York: G. P. Putnam's Sons, 2005.

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Stiglitz, Joseph E. Making Globalization Work Making Globalization Work. New York: W. W. Norton, 2006.

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Sutherland, Max, and Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. St. Leonard's, Australia: Allen & Unwin, 2000 (orig. pub. 1993).

Tchudi, Stephen N. Soda Poppery: The History of Soft Drinks in America Soda Poppery: The History of Soft Drinks in America. New York: Charles Scribner's Sons, 1986.

Tedlow, Richard. New and Improved: The Story of Ma.s.s Marketing in America New and Improved: The Story of Ma.s.s Marketing in America. New York: Basic Books, 1990.

Thomas, Mark. Belching Out the Devil: Global Adventures with Coca-Cola Belching Out the Devil: Global Adventures with Coca-Cola. New York: Nation Books, 2009.

Thomas, Susan Gregory. Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds. Boston: Houghton Mifflin, 2007.

Tungate, Mark. Ad Land: A Global History of Advertising Ad Land: A Global History of Advertising. London: Kogan Page, 2007.

Turner, E. S. The Shocking History of Advertising! The Shocking History of Advertising! New York: E. P. Dutton, 1953. New York: E. P. Dutton, 1953.

Veblen, Thorstein. The Theory of the Leisure Cla.s.s The Theory of the Leisure Cla.s.s. Amherst, NY: Prometheus, 1998 (orig. pub. 1899).

Vogel, David. Fluctuating Fortunes: The Political Power of Business in America Fluctuating Fortunes: The Political Power of Business in America. New York: Basic Books, 1989.

Wagnleitner, Reinhold. Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War. Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War. Chapel Hill: University of North Carolina Press, 1994. Chapel Hill: University of North Carolina Press, 1994.

Walker, Rob. Buying In: The Secret Dialogue Between What We Buy and Who We Are Buying In: The Secret Dialogue Between What We Buy and Who We Are. New York: Random House, 2008.

Wansink, Brian. Mindless Eating: Why We Eat More Than We Think Mindless Eating: Why We Eat More Than We Think. New York: Bantam, 2006.

Watson, James L., and Melissa L. Caldwell, eds. The Cultural Politics of Food and Eating The Cultural Politics of Food and Eating. Malden, MA: Blackwell, 2005.

Watters, Pat. Coca-Cola: An Ill.u.s.trated History Coca-Cola: An Ill.u.s.trated History. Garden City, NY: Doubleday, 1978.

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Wolf, Martin. Why Globalization Works Why Globalization Works. New Haven, CT: Yale University Press, 2004.

Wrynn, V. Dennis. c.o.ke Goes to War c.o.ke Goes to War. Missoula, MT: Pictorial Histories, 1996.

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Young-Witzel, Gyvel, and Michael Karl Witzel. The Sparkling History of Coca-Cola The Sparkling History of Coca-Cola. Stillwater, MN: Voyageur Press, 2002.

Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Market How Customers Think: Essential Insights into the Mind of the Market. Boston: Harvard Business School Press, 2003.

Zyman, Sergio. The End of Marketing As We Know It The End of Marketing As We Know It. New York: HarperBusiness, 1999.