The Coke Machine Part 15

Page 74 restrictive advertising agreements: Hays, 242-243. Hays, 242-243.

Page 74 Royal Crown Cola sued: Hays, 245. Hays, 245.

Page 74 difficulty meeting its high earnings expectations: Huey, "The World's Best Brand CEO." Huey, "The World's Best Brand CEO."

Page 74 less than 20 percent of Pepsi's business: "Coca-Cola Boosts Water Sales, Still Trailing Pepsi," Bloomberg News, August 20, 2006. "Coca-Cola Boosts Water Sales, Still Trailing Pepsi," Bloomberg News, August 20, 2006.

Page 74 more than 80 percent of its sales: Joe Guy Collier, "Worldwide Sales a Tonic for c.o.ke," Joe Guy Collier, "Worldwide Sales a Tonic for c.o.ke," Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, November 16, 2008.

Page 75 "c.o.ke fiends" . . . overtly racist coverage: Allen, 46-47. Allen, 46-47.

Page 76 "increased amounts of poisonous and toxic matters": Harvey W. Wiley, Harvey W. Wiley, The History of a Crime Against the Food Law The History of a Crime Against the Food Law (Washington, DC: Harvey W. Wiley, 1929), 29. (Washington, DC: Harvey W. Wiley, 1929), 29.

Page 76 "poison squad": Wiley, 57-62. Wiley, 57-62.

Page 76 weren't exactly scientifically rigorous: Clayton A. Coppin and Jack High, Clayton A. Coppin and Jack High, The Politics of Purity: Harvey Washington Wiley and the Origins of Federal Food Policy The Politics of Purity: Harvey Washington Wiley and the Origins of Federal Food Policy (Ann Arbor: University of Michigan Press, 1999), 55. (Ann Arbor: University of Michigan Press, 1999), 55.

Page 76 went on the attack . . . self-promoter: Coppin and High, 3-5. Coppin and High, 3-5.

Page 76 nemesis, however, would be . . . railed against c.o.ke: Pendergrast, 115. Pendergrast, 115.

Page 77 addition of "free caffeine" . . . neither coca leaves nor kola nut: Coppin and High, 142-145. Coppin and High, 142-145.

Page 77 couldn't be considered an additive: Coppin and High, 151. Coppin and High, 151.

Page 77 having left town . . . Wilson force him out: Allen, 62-64. Allen, 62-64.

Page 77 all the way up to the Supreme Court . . . c.o.ke's new formula: Pendergrast, 121-122. Pendergrast, 121-122.

Page 78 policy on Southwest Airlines: Charles Pa.s.sy, "Little Wiggle Room for XXL Pa.s.sengers," Charles Pa.s.sy, "Little Wiggle Room for XXL Pa.s.sengers," New York Times New York Times, October 15, 2006; Mich.e.l.le Higgins, "Excuse Me, Is This Seat Taken?" New York Times New York Times, February 28, 2010.

Page 78 motorized carts Wal-Mart now offers: Michael Leahy, "The Weight," Michael Leahy, "The Weight," Washington Post Magazine Washington Post Magazine, July 18, 2004.

Page 78 from 14 percent . . . to 34 percent today: Katherine M. Flegal et al., "Prevalence and Trends in Obesity Among US Adults, 1999-2008," Katherine M. Flegal et al., "Prevalence and Trends in Obesity Among US Adults, 1999-2008," Journal of the American Medical a.s.sociation Journal of the American Medical a.s.sociation 303, no. 3 (January 2010), 235-241. 303, no. 3 (January 2010), 235-241.

Page 78 some 75 million people: Calculated from U.S. Census, "Annual Estimates of the Resident Population by s.e.x and Five-Year Age Groups for the United States: April 1, 2000 to July 1, 2008 (NC-EST2008-01)." Calculated from U.S. Census, "Annual Estimates of the Resident Population by s.e.x and Five-Year Age Groups for the United States: April 1, 2000 to July 1, 2008 (NC-EST2008-01)."

Page 78 more than two-thirds of the adult U.S. population: Flegal et al., "Prevalence and Trends in Obesity Among US Adults, 1999-2008." Flegal et al., "Prevalence and Trends in Obesity Among US Adults, 1999-2008."

Page 78 increased risks for diseases: Flegal et al., "Prevalence and Trends in Obesity Among US Adults, 1999-2008"; U.S. Surgeon General, "Overweight and Obesity: Health Consequences" (Rockville, MD, 2001). Flegal et al., "Prevalence and Trends in Obesity Among US Adults, 1999-2008"; U.S. Surgeon General, "Overweight and Obesity: Health Consequences" (Rockville, MD, 2001).

Page 79 obese teenagers . . . obese children: Cynthia L. Ogden et al., "Prevalence of High Body Ma.s.s Index in U.S. Children and Adolescents, 2007-2008," Cynthia L. Ogden et al., "Prevalence of High Body Ma.s.s Index in U.S. Children and Adolescents, 2007-2008," Journal of the American Medical a.s.sociation Journal of the American Medical a.s.sociation 303, no. 3 (2010), 242-249. 303, no. 3 (2010), 242-249.

Page 79 a 2006 conference in Boston: Public Health Advocacy Inst.i.tute, Fourth Annual Conference on Legal Approaches to the Obesity Epidemic, Northeastern University School of Law, November 3-5, 2006. Public Health Advocacy Inst.i.tute, Fourth Annual Conference on Legal Approaches to the Obesity Epidemic, Northeastern University School of Law, November 3-5, 2006.

Page 79 part of the equation is genetic: Kaufman, Kaufman, Diabesity Diabesity, 225-229; Kelly D. Brownell and Katherine Battle Horgen, Food Fight: The Inside Story of the Food Industry, America's Obesity Crisis, and What We Can Do About It Food Fight: The Inside Story of the Food Industry, America's Obesity Crisis, and What We Can Do About It (New York: McGraw-Hill, 2003), 23; G. S. Barsh et al., "Genetics of Body Weight Regulation," (New York: McGraw-Hill, 2003), 23; G. S. Barsh et al., "Genetics of Body Weight Regulation," Nature Nature 404 (2000), 644-651; J. Eric Oliver, 404 (2000), 644-651; J. Eric Oliver, Fat Politics: The Real Story Behind America's Obesity Epidemic Fat Politics: The Real Story Behind America's Obesity Epidemic (New York: Oxford University Press, 2006), 105. (New York: Oxford University Press, 2006), 105.

Page 79 increased prevalence of air-conditioning: David B. Allison et al., "Putative Contributors to the Secular Increase in Obesity: Exploring the Roads Less Traveled," David B. Allison et al., "Putative Contributors to the Secular Increase in Obesity: Exploring the Roads Less Traveled," International Journal of Obesity International Journal of Obesity 30 (2006), 1585-1594. 30 (2006), 1585-1594.

Page 79 nearly half the increase in calories: Centers for Disease Control, "Trends in Intake of Energy and Macronutrients-United States, 1971-2000," February 4, 2004. Centers for Disease Control, "Trends in Intake of Energy and Macronutrients-United States, 1971-2000," February 4, 2004.

Page 79 largest single single source of calories: source of calories: Mark Bittman, "Soda: A Sin We Sip Instead of Smoke?" Mark Bittman, "Soda: A Sin We Sip Instead of Smoke?" New York Times New York Times, February 12, 2010.

Page 79 team a.n.a.lyzing some thirty studies: Frank B. Hu et al., "Intake of Sugar-Sweetened Beverages and Weight Gain: A Systematic Review," Frank B. Hu et al., "Intake of Sugar-Sweetened Beverages and Weight Gain: A Systematic Review," American Journal of Clinical Nutrition American Journal of Clinical Nutrition 84 (2006), 274-288. 84 (2006), 274-288.

Page 79 followed five hundred eleven-year-olds: David S. Ludwig et al., "Relation Between Consumption of Sugar-Sweetened Drinks and Childhood Obesity: A Prospective, Observational a.n.a.lysis," David S. Ludwig et al., "Relation Between Consumption of Sugar-Sweetened Drinks and Childhood Obesity: A Prospective, Observational a.n.a.lysis," The Lancet The Lancet 357 (2001), 505-508. 357 (2001), 505-508.

Page 80 later study by Ludwig: David S. Ludwig et al., "Effects of Decreasing Sugar-Sweetened Beverage Consumption on Body Weight in Adolescents: A Randomized, Controlled Pilot Study," David S. Ludwig et al., "Effects of Decreasing Sugar-Sweetened Beverage Consumption on Body Weight in Adolescents: A Randomized, Controlled Pilot Study," Pediatrics Pediatrics 117, no. 3 (March 2006), 673-680; Melanie Warner, "Soda Sales Fall for the First Time in 20 Years," 117, no. 3 (March 2006), 673-680; Melanie Warner, "Soda Sales Fall for the First Time in 20 Years," New York Times New York Times, March 9, 2006.

Page 80 "It's not the exceptional child": David Ludwig, interview by the author. David Ludwig, interview by the author.

Page 80 Another a.n.a.lysis, of thousands of nurses: Matthias B. Schulze et al., "Sugar-Sweetened Beverages, Weight Gain, and Incidence of Type 2 Diabetes in Young and Middle-Aged Women," Matthias B. Schulze et al., "Sugar-Sweetened Beverages, Weight Gain, and Incidence of Type 2 Diabetes in Young and Middle-Aged Women," Journal of the American Medical a.s.sociation Journal of the American Medical a.s.sociation 292, no. 8 (August 2004), 927-934. 292, no. 8 (August 2004), 927-934.

Page 80 "might be the best single opportunity": Caroline Apovian, "Sugar-Sweetened Soft Drinks, Obesity, and Type 2 Diabetes," Caroline Apovian, "Sugar-Sweetened Soft Drinks, Obesity, and Type 2 Diabetes," Journal of the American Medical a.s.sociation Journal of the American Medical a.s.sociation 292, no. 8 (August 2004), 978-979. 292, no. 8 (August 2004), 978-979.

Page 80 study by Purdue University nutritionist: R. D. Mattes and D. P. DiMeglio, "Liquid Versus Solid Carbohydrates: Effects on Food Intake and Body Weight," R. D. Mattes and D. P. DiMeglio, "Liquid Versus Solid Carbohydrates: Effects on Food Intake and Body Weight," International Journal of Obesity International Journal of Obesity 24 (2000), 794-800; Brian Wansink, 24 (2000), 794-800; Brian Wansink, Mindless Eating: Why We Eat More Than We Think Mindless Eating: Why We Eat More Than We Think (New York: Bantam, 2006), 239. (New York: Bantam, 2006), 239.

Page 80 fructose isn't broken down: George A. Bray, "Diobesity: A Global Problem," George A. Bray, "Diobesity: A Global Problem," International Journal of Obesity International Journal of Obesity 26 (2002), S63. 26 (2002), S63.

Page 80 turning directly into fat: Brownell and Horgen, 30; Sh.e.l.l, 214; Critser, 137-140; John P. Bantle et al., "Effects of Dietary Fructose on Plasma Lipids in Healthy Subjects," Brownell and Horgen, 30; Sh.e.l.l, 214; Critser, 137-140; John P. Bantle et al., "Effects of Dietary Fructose on Plasma Lipids in Healthy Subjects," American Journal of Clinical Nutrition American Journal of Clinical Nutrition 72 (2000), 1128-1134. 72 (2000), 1128-1134.

Page 81 cells to become more resistant: Kaufman, Kaufman, Diabesity Diabesity, 29; Sharron Dalton, Our Overweight Children: What Parents, Schools, and Communities Can Do to Control the Fatness Epidemic Our Overweight Children: What Parents, Schools, and Communities Can Do to Control the Fatness Epidemic (Berkeley: University of California Press, 2004), 37. (Berkeley: University of California Press, 2004), 37.

Page 81 name was changed to simply "type-2 diabetes": Kaufman, Kaufman, Diabesity Diabesity, 14.

Page 81 one in three one in three will become diabetic: will become diabetic: "Lifetime Risk for Diabetes Mellitus in United States," "Lifetime Risk for Diabetes Mellitus in United States," http://www.cdc.gov/diabetes/news/docs/lifetime.htm; K. M. Venkat Narayan et al., "Lifetime Risk for Diabetes Mellitus in the United States," Journal of the American Medical a.s.sociation Journal of the American Medical a.s.sociation 290, no. 14 (October 2003), 1884-1890. 290, no. 14 (October 2003), 1884-1890.

Page 81 continually warning Americans: Michael Pollan, Michael Pollan, In Defense of Food: An Eater's Manifesto In Defense of Food: An Eater's Manifesto (New York: The Penguin Press, 2008), 50. (New York: The Penguin Press, 2008), 50.

Page 81 c.o.ke wasn't the only company: Meet the Bloggers, featuring Marion Nestle, November 21, 2008, Meet the Bloggers, featuring Marion Nestle, November 21, 2008, http://meetthebloggers.org/show_112108.php; Marion Nestle, interview by the author.

Page 81 from 3,200 to 3,900 per capita: USDA Economic Research Service, Nutrient Availability Data, February 27, 2009; Marion Nestle, e-mail to the author. USDA Economic Research Service, Nutrient Availability Data, February 27, 2009; Marion Nestle, e-mail to the author.

Page 81 "When you come in" . . . "At the time . . . your kid is ugly": Hank Cardello, interview by the author. Hank Cardello, interview by the author.

Page 82 to sweeten their diet beverages: "Searle Sweetener Expands Its Market," "Searle Sweetener Expands Its Market," New York Times New York Times, September 20, 1983.

Page 82 100 percent aspartame formula: "c.o.ke Sweetener," "c.o.ke Sweetener," New York Times New York Times, November 30, 1984; Pamela G. Hollie, "Pepsi's Diet Soft Drinks Switched to NutraSweet," New York Times New York Times, November 2, 1984.

Page 82 Complaints about the chemical more than doubled: Centers for Disease Control, "Evaluation of Consumer Complaints Related to Aspartame Use," Centers for Disease Control, "Evaluation of Consumer Complaints Related to Aspartame Use," Morbidity and Mortality Weekly Report Morbidity and Mortality Weekly Report 33, no. 43 (November 2, 1984), 605-607. 33, no. 43 (November 2, 1984), 605-607.

Page 82 "unless the CBS story s...o...b..lled": Cardello, 133. Cardello, 133.

Page 82 concerns about aspartame of minor importance: Centers for Disease Control, "Evaluation of Consumer Complaints Related to Aspartame Use." Centers for Disease Control, "Evaluation of Consumer Complaints Related to Aspartame Use."

Page 82 more than seven thousand complaints: "Clearing Up the Newest Rumors About Aspartame Sweetener," "Clearing Up the Newest Rumors About Aspartame Sweetener," Wall Street Journal Wall Street Journal, June 7, 1999.

Page 82 comprehensive, if controversial, study: Morando Soffritti et al., "First Experimental Demonstration of the Multipotential Carcinogenic Effects of Aspartame Administered in the Feed to Sprague-Dawley Rats," Morando Soffritti et al., "First Experimental Demonstration of the Multipotential Carcinogenic Effects of Aspartame Administered in the Feed to Sprague-Dawley Rats," Environmental Health Perspective Environmental Health Perspective 114, no. 3 (March 2006), 384-385. 114, no. 3 (March 2006), 384-385.

Page 82 FDA dismissed the study: Food and Drug Administration, "FDA Statement on European Aspartame Study," May 8, 2006. Food and Drug Administration, "FDA Statement on European Aspartame Study," May 8, 2006.

Page 82 sending representatives to lobby: "Banning Aspartame in New Mexico," "Banning Aspartame in New Mexico," Carlsbad Current-Argus Carlsbad Current-Argus, January 31, 2007.

Page 83 discovered excessive levels of benzene: Larry Alibrandi, former chemist at Cadbury-Schweppes, interview by the author. Larry Alibrandi, former chemist at Cadbury-Schweppes, interview by the author.

Page 83 reaction of . . . sodium benzoate with as...o...b..c acid: Lalita K. Gardner and Glen D. Lawrence, "Benzene Production from Decarboxylation of Benzoic Acid in the Presence of As...o...b..c Acid and a Transition-Metal Catalyst," Lalita K. Gardner and Glen D. Lawrence, "Benzene Production from Decarboxylation of Benzoic Acid in the Presence of As...o...b..c Acid and a Transition-Metal Catalyst," Journal of Agricultural and Food Chemistry Journal of Agricultural and Food Chemistry 41, no. 5 (May 1993), 693-695. 41, no. 5 (May 1993), 693-695.

Page 83 more than 25 parts per billion: "Project Denver" doc.u.ments provided by Larry Alibrandi. "Project Denver" doc.u.ments provided by Larry Alibrandi.

Page 83 legal limit of 5 ppb: Environmental Protection Agency, "Basic Information About Benzene in Drinking Water," Environmental Protection Agency, "Basic Information About Benzene in Drinking Water," http://www.epa.gov/ogwdw000/contaminants/basicinformation/benzene.html.

Page 83 met promptly with the FDA: Food and Drug Administration, Center for Food Safety and Applied Nutrition, "Benzene Residues in Soft Drinks," Memorandum of Meeting, December 7, 1980. Food and Drug Administration, Center for Food Safety and Applied Nutrition, "Benzene Residues in Soft Drinks," Memorandum of Meeting, December 7, 1980.

Page 83 let the companies quietly reformulate: Food and Drug Administration, "Questions and Answers on the Occurrence of Benzene in Soft Drinks and Other Beverages," Food and Drug Administration, "Questions and Answers on the Occurrence of Benzene in Soft Drinks and Other Beverages," http://www.fda.gov/Food/FoodSafety/FoodContaminantsAdulteration/ChemicalContaminants/Benzene/ucm055131.htm#q6.

Page 83 Perrier water was found contaminated: Alan Riding, "Perrier Widens Recall After Finding," Alan Riding, "Perrier Widens Recall After Finding," New York Times New York Times, February 15, 1990.

Page 83 FDA's own tests: Environmental Working Group, "FDA Data Undercut Public Safety a.s.surances by Top Agency Official: Tests Found High Benzene Contamination of Diet Soda," April 4, 2006, Environmental Working Group, "FDA Data Undercut Public Safety a.s.surances by Top Agency Official: Tests Found High Benzene Contamination of Diet Soda," April 4, 2006, http://www.ewg.org/node/8777.

Page 83 still present in some drinks: Larry Alibrandi; Laboratory a.n.a.lysis Report for American Quality Beverages, Life Sciences Laboratories, Inc., November 11, 2005; for more information, see Michael Blanding, "Hard Times for Soft Drinks," Larry Alibrandi; Laboratory a.n.a.lysis Report for American Quality Beverages, Life Sciences Laboratories, Inc., November 11, 2005; for more information, see Michael Blanding, "Hard Times for Soft Drinks," AlterNet AlterNet, March 13, 2006.

Page 83 FDA released its own tests: Food and Drug Administration, "Data on Benzene in Soft Drinks and Other Beverages," May 16, 2007, Food and Drug Administration, "Data on Benzene in Soft Drinks and Other Beverages," May 16, 2007, http://www.fda.gov/Food/FoodSafety/FoodContaminantsAdulteration/ChemicalContaminants/Benzene/ucm055815.htm.

Page 83 "unequivocally that our products are safe": The Coca-Cola Company, "Company Statement on Benzene," March 17, 2006. The Coca-Cola Company, "Company Statement on Benzene," March 17, 2006.

Page 83 reformulate the drinks and pay: "Coca-Cola Reaches Settlements over Benzene Claims," a.s.sociated Press, May 14, 2007. "Coca-Cola Reaches Settlements over Benzene Claims," a.s.sociated Press, May 14, 2007.

Page 84 "three major political waves": David Vogel, David Vogel, Fluctuating Fortunes: The Political Power of Business in America Fluctuating Fortunes: The Political Power of Business in America (New York: Basic Books, 1989), 93-94. (New York: Basic Books, 1989), 93-94.

Page 84 labeled the "food police": Activist Cash, Center for Science in the Public Interest, Activist Cash, Center for Science in the Public Interest, http://activistcash.com/organization_overview.cfm/o/13-center-for-science-in-the-public-interest.

Page 84 push to ban trans fats . . . calorie counts: Center for Science in the Public Interest, Trans Fat, Center for Science in the Public Interest, Trans Fat, http://www.cspinet.org/transfat/; Stephanie Saul, "Conflict on the Menu," New York Times New York Times, February 16, 2008.

Page 85 even young children . . . girls . . . two cans a day: Michael F. Jacobson, Michael F. Jacobson, Liquid Candy: How Soft Drinks Are Harming Americans' Health, Liquid Candy: How Soft Drinks Are Harming Americans' Health, Center for Science in the Public Interest, 1998. Center for Science in the Public Interest, 1998.

Page 85 about 10 teaspoons of sugar: Jacobson, Jacobson, Liquid Candy, Liquid Candy, 2005. 2005.

Page 85 CSPI did an update: Jacobson, Jacobson, Liquid Candy, Liquid Candy, 2005. 2005.

Page 85 "Soft drinks make no": Usha Lee McFarling, "Food Police in a Fizz over Nation's Huge Thirst for Soda Pop," Knight-Ridder Newspapers, October 22, 1998. Usha Lee McFarling, "Food Police in a Fizz over Nation's Huge Thirst for Soda Pop," Knight-Ridder Newspapers, October 22, 1998.

Page 86 established the Tobacco Industry Research Committee: David Michaels, David Michaels, Doubt Is Their Product: How Industry's a.s.sault on Science Threatens Your Health Doubt Is Their Product: How Industry's a.s.sault on Science Threatens Your Health (Oxford, England: Oxford University Press, 2008), 6. (Oxford, England: Oxford University Press, 2008), 6.

Page 86 "Industry has learned": Michaels, x. Michaels, x.

Page 86 Knowing that it is nearly impossible: Michaels, 60. Michaels, 60.

Page 86 secondhand smoke . . . global warming: Michaels, 198. Michaels, 198.

Page 86 "creating doubt about the health charge": Michaels, 11. Michaels, 11.

Page 87 failed for the first time in years: Hays, 248. Hays, 248.

Page 87 contamination scare in Belgium: Patricia Sellers, "Crunch Time for c.o.ke: His Company Is Overflowing with Trouble. But CEO Doug Ivester Says He's in Firm Control of 'the Most n.o.ble Business on Earth,'" Patricia Sellers, "Crunch Time for c.o.ke: His Company Is Overflowing with Trouble. But CEO Doug Ivester Says He's in Firm Control of 'the Most n.o.ble Business on Earth,'" Fortune Fortune, July 17, 1999.

Page 87 Albert Meyer took a closer look: Albert J. Meyer and Dwight M. Oswen, "Coca-Cola's Accounting: Is It Really the Real Thing?" Albert J. Meyer and Dwight M. Oswen, "Coca-Cola's Accounting: Is It Really the Real Thing?" Accounting Today, Accounting Today, September 28-October 11, 1998; Constance L. Hays, "The Markets: Marketplace; A Once-Sweet Bottling Plan Turns Sour for c.o.ke," September 28-October 11, 1998; Constance L. Hays, "The Markets: Marketplace; A Once-Sweet Bottling Plan Turns Sour for c.o.ke," New York Times, New York Times, May 5, 1999. May 5, 1999.

Page 87 "One cannot transact with oneself ": Don Russell, "New Era Sleuth Has c.o.ke Fizzing," Don Russell, "New Era Sleuth Has c.o.ke Fizzing," Philadelphia Daily News, Philadelphia Daily News, October 21, 1998. October 21, 1998.

Page 87 "smoke and mirrors": Dean Foust, "Gone Flat: The Good Old Days Weren't As Good As You Thought," Dean Foust, "Gone Flat: The Good Old Days Weren't As Good As You Thought," BusinessWeek BusinessWeek, December 20, 2004.

Page 87 private meeting . . . amount overseas: Hays, 327. Hays, 327.

Page 88 outsourced to contract workers: Hays, 328-329. Hays, 328-329.

Page 88 downgraded volume targets: Hays, 338. Hays, 338.

Page 88 voted down by the board: Hays, 340-341. Hays, 340-341.

CHAPTER 4 . THE BATTLE FOR SCHOOLS.

Page 89 The first time Jackie Domac heard: Domac, interview by the author. Domac, interview by the author.

Page 89 prohibited it from selling juice . . . about $1 per student: Gayle Pollard-Terry, "Goodbye Candy, h.e.l.lo Soy Bars," Gayle Pollard-Terry, "Goodbye Candy, h.e.l.lo Soy Bars," Los Angeles Times Los Angeles Times, September 2, 2002.

Page 91 sales of soda . . . strictly regulated: Marion Nestle, Marion Nestle, Food Politics: How the Food Industry Influences Health and Nutrition Food Politics: How the Food Industry Influences Health and Nutrition (Berkeley and Los Angeles: University of California Press, 2007 [orig. pub. 2002]), 207-210. (Berkeley and Los Angeles: University of California Press, 2007 [orig. pub. 2002]), 207-210.

Page 91 National Soft Drink a.s.sociation fought back . . . lost revenue: Nestle, 210-211. Nestle, 210-211.

Page 91 "the company puts profit": U.S. Senate Report 103-300, Better Nutrition and Health for Children Act of 1994, 103rd Congress, 2nd Session, July 1, 1994. U.S. Senate Report 103-300, Better Nutrition and Health for Children Act of 1994, 103rd Congress, 2nd Session, July 1, 1994.

Page 91 so-called pouring-rights contracts . . . paid to the facility: Howard Goodman, "One-Cola Pitch Sells on Campus," Howard Goodman, "One-Cola Pitch Sells on Campus," Philadelphia Inquirer Philadelphia Inquirer, July 31, 1994; Chris Roush, "Pepsi Deal Breaks Coca-Cola's NFL Monopoly," Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, August 4, 1995.

Page 91 Woodland Hills, Pennsylvania, for example: "School News," "School News," Pittsburgh Post-Gazette Pittsburgh Post-Gazette, April 21, 1994.

Page 91 Sam Barlow High School: "Pepsi, Please," "Pepsi, Please," Oregonian Oregonian (Portland), October 30, 1998. (Portland), October 30, 1998.

Page 92 contract in DeKalb County: Elizabeth Lee, "School Lunches: Good Choices? Soft Drink Sales Provide Big Revenues, Little Nutrition," Elizabeth Lee, "School Lunches: Good Choices? Soft Drink Sales Provide Big Revenues, Little Nutrition," Atlanta Journal-Const.i.tution Atlanta Journal-Const.i.tution, May 5, 2003.

Page 92 "c.o.ke Dude": John Bushey, "District 11's c.o.ke Problem," John Bushey, "District 11's c.o.ke Problem," Harper's Harper's, February 1, 1999; Constance L. Hays, "Today's Lesson: Soda Rights," New York Times New York Times, May 21, 1999; Schlosser, Fast Food Nation, Fast Food Nation, 56-57. 56-57.

Page 92 c.o.ke sweetened the pot . . . "They have become": Sherri Day, "c.o.ke Moves with Caution to Remain in Schools," Sherri Day, "c.o.ke Moves with Caution to Remain in Schools," New York Times New York Times, September 3, 2003.