Tales of the Road Part 13

"Boys, shall we all go in?" said Woody.

"I'm not very hungry," spoke up Leonard, "I took luncheon pretty late today. I think I'll wait a little bit unless you all are in a hurry."

"You know what you were telling me about running your compet.i.tor into a bank around the corner," spoke up a necktie man, "goes to show this: That you must have a man's attention before you can do business with him. I really believe that your friend, Woody, would have done business if he hadn't struck his man at the busy time of day. I know that I can usually do business if I get a man when his mind is easy and I can get him to look at my goods.

"But I b.u.mped into the hardest proposition the other day that I've put my shoulder against for a long time. There's a merchant that I call on, over near Duluth, that is the hardest man to get into a sample room I ever saw. I have been calling on him for several seasons but I couldn't get him away from the store. Once he had a clerk that stole from him and after he got onto this fellow he never leaves the store unless one of his own sons is right there to take his place. Even then, he doesn't like to go out, and he only does so to run up home and back right quickly for a bite to eat. I had sold him a few little jags by lugging stuff in and was getting tired of this sort of business. I wanted either to get a decent order or quit him cold. It is all very good, you know, to send in one or two little jags from a new man, but the house kicks and thinks you are n. g. if you keep on piking with the same man.

"This time, I went into his store and said to myself, 'Well, if I can't get this old codger to go down to my sample room, I'm not going to do any business with him at all.'

"When I went into his store I shook hands with him and offered him a cigar. He said, 'Vell, I vont smoke dis now. I lay it avay.'

"If there is anything on earth that makes me mad it is to offer a cigar to a merchant or a clerk who, in truth, doesn't smoke, and have him put it aside and hand it to somebody else after I have left town; but, you know, you b.u.mp into that kind once in a while.

"The old man was back in the office. He shook hands pretty friendly, and said, 'How's peezness?'

"'Best ever,' said I. It's always a good thing to be cheerful. All traveling men who go around the country saying that business is poor ought to be knocked in the head. Even if they are not doing a great deal, they should at least say, even in the dullest of times, that business might be a 'lot worse.' It's these croakers on the road who really make business dull when there is every reason for it to be good. I never kick and I don't think any up-to-date man will.

"Well, sir, when the old man had asked me how business was and I'd told him that it was strictly good, I went right square at him. I said: 'Now, look here, Brother Mondheimer, I have been selling you a few goods right along and you've told me that they were satisfactory, but I haven't been doing either myself or you justice. I want you, this time, to come right down with me and see what a line of goods I really have. My stuff is strictly swell. The patterns are up-to-date and I've styles enough to line the whole side of your house. Now, don't let me run in with just a handful of samples and sell you a little stuff, but come down and give me a square chance at a decent order.'

"'Dot's all ride,' said he, 'but I can't get avay. I must stay hier.

Ven cost'mers com in, somebody must be hier to vait on 'em.'

"'That's all right,' said I, 'but all your clerks are idle now. There isn't a customer in the store. Things are quiet just now. Suppose you come on down with me.'

"'No, I can't do dot,' said the old man. 'I'd like to but I can't.

Von't you breeng op a leedle stoff?'

"I didn't answer his question directly, but I said, 'Now, look here, Brother Mondheimer, suppose a man were to come into your store and want to buy a good suit of clothes. How much profit would you make?'

"'Aboud fife tollars,' said he.

"'Well, how long would you, yourself, spend on that man, trying to make a sale with him?'

"'Vell, I vood nod led him go until I solt him,' said he.

"'All right,--by the way--', said I. 'Can you give me two tens for a twenty?'

"He handed me out two ten dollar gold pieces.

"'Here' said I, slapping down one of the slugs and shoving it over to him, 'Here's ten dollars for ten minutes of your time. That's yours now,--take it! I've bought your time and I dare you come down to my sample room. If you do, I'll make that ten back in less than ten minutes and you'll stay with me an hour and buy a decent bill of goods.'

"Well, sir, the old man wouldn't take the ten--but he did get his hat and he's been an easy customer ever since!"

"Second and last call for dinner," called the dining car boy again.

"Guess this is our last chance," spoke up one of the boys. Then, stretching a little, we washed our hands and went in to dinner.

CHAPTER IX.

TACTICS IN SELLING--II.

After we had finished dinner, all of the party came back to our "road club room," the smoker.

"The house," said the furnishing goods man, sailing on our old tack of conversation, "sometimes makes it hard for us, you know. I once had a case like this: One of my customers down in New Orleans had failed on me. I think his _muhulla_ (failure) was forced upon him. Even a tricky merchant does not bring failure upon himself if business is good and he can help it, because, if he has ever been through one, he knows that the bust-up does him a great deal more harm than good. It makes 'credit' hard for him after that. But, you find lots of merchants who, when business gets dull, and they must fail, will either skin their creditors completely or else settle for as few cents on the dollar as possible.

"Well, I had a man in market, once, when I was traveling out of Philadelphia, who had 'settled' for 35 cents on the dollar. He had come out of his failure with enough to leave him able to go into business again, and, with anything like fair trade, discount all his bills. I knew the season was a fairly good one and felt quite sure that, for a few years anyway, my man would be good. What was lost on him was lost, and that was the end of it. The best way to play even was on the profits of future business.

"But our credit man, a most upright gentleman, wasn't particular about taking up the account again. However, there I was on a commission basis! I knew the man would pay for his goods and that it was money in my pocket--and in the till of the house--to sell it.

"I had seen my man at the hotel the evening before and he'd said he would be around the next morning about ten o'clock. I went down to the store before that time and talked the thing over with the credit man.

"Don't want to have anything to do with that fellow,' he said. 'He skinned us once and it's only a matter of time until he'll do it again.'

"The head man of the firm came by about that time and I talked it over with him. He had told me only the day before that he had some 'jobs'

he was very anxious to get rid of.

"'Now,' said I to him, 'I believe I have a man from New Orleans who can use a good deal of that plunder up on the sixth floor if you're willing to sell it to him. He uses that kind of "Drek" and is now shaped up so that he'll not wish for more than sixty day terms, and I'm sure he'd be able to pay for it. He's just failed, you know.'

"Well, let him have it--let him have it,' said the old man. 'Anything to get the stuff out of the house. If he doesn't pay for it we won't lose much.'

"'All right, if you both say so, I'll go ahead and sell him.'

"This was really building a credit on 'jobs,' for I believed that my man would after that prove a faithful customer,--and this has been the case for many years.

"Well, when he came in, I took him up to the 'job' floor and sold him about five hundred dollars. This was the limit that the credit man had placed on the account. Then came the rub. I had to smooth down my customer to sixty day terms and yet keep him in a good humor. He thought a great deal of me--I had always been square with him--and he wasn't such a bad fellow. He had merely done what many other men would have done under the same circ.u.mstances. When he had got into the hole, he was going to climb out with as many 'rocks' in his pocket as he could. He couldn't pay a hundred cents and keep doing business, and it was just as much disgrace to settle for sixty cents on the dollar, which would leave him flat, as it was to settle for thirty-five. So he argued!

"I brought him up to the credit window and said to the credit man-- Gee! I had to be diplomatic then--'Now, this is Mr. Man from New Orleans. You know that cotton has been pretty low for the past season and that he has had a little misfortune that often comes into the path of the business man. He, you also know, has squared this with everybody concerned in an honorable way,--although on account of the dull times he was unable to make as large a settlement as he wished to--isn't that the case, Joe?' said I. He nodded.

"'Yes, but things are picking up with me, you know,' said he.

"'Yes; so they are,' said I, taking up the thread, 'cotton is advancing and times are going to be pretty good down in the south next season. Now, what I've done,' said I to the credit man, as if I had never spoken to him about the matter before, 'is this: Joe, here, has learned a lesson. He has seen the folly, and suffered for it, of buying so many goods so far ahead. What he aims to do from this time on is to run a strictly cash business, and to buy his goods for cash or on very short terms. We have picked out five hundred dollars' worth of goods--I've closed them pretty cheap--and you shall have your money for this, the bill fully discounted, within sixty days. Then in future, Joe, here, does not wish to buy anything from you or anybody else that he cannot pay for within that time. One b.u.mp on the head is enough, eh, Joe?'

"'Yes; you bet your life. I've learned a lesson.'

"'That'll be very satisfactory, sir,' said the credit man, and everything was O. K. You see, I had put the credit man in the position of making short terms and I had tickled Joe and given him something that he needed very badly at that time--credit. This was about the smoothest job I think I ever did. I really don't believe that either the credit man or my customer was fully onto my work. Joe, however, has thanked me for that many a time since. He's paid up my house promptly and used them for reference. They could only tell the truth in the matter, that he was discounting his bills with them. This has given him credit and he's doing a thriving business now, and has been for several years. He is getting long time again from other houses."

"Smooth work all right," said one of the boys, touching the b.u.t.ton for the buffet porter.

"Once in a while," said the book man, "you have to pull the wool over a buyer's eyes. I never like to do anything of this sort, and I never do but that I tell them about it afterwards. The straight path is the one for the traveling man to walk in, I know; but once, with one of my men, I had to get off of the pebbles and tread on the gra.s.s a little.

"We really sell our publications for less than any other concern in the country. We give fifty off, straight, to save figuring, while many others give 40-10-5, which, added up, makes 55, but, in truth, is less than fifty straight. Once, in Chicago, I fell in on a department store man. I put it up to him and asked him if he would like certain new books that were having a good sale.

"'Yes,' he said, 'but I tell you, John (he knew me pretty well), I can't stand your discounts. You don't let me make enough money. You only give me 50 while others give me 40-10-5.'

"'All right, I'll sell them to you that way,' said I. 'We won't worry about it.'