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"Men should be taught as if you taught them not, And things unknown propos'd as things forgot;"

farther recommending to us

"To speak, tho' sure, with seeming diffidence."

Of course an audience must be induced to listen. The obligation is always with the speaker. He is appealing for consideration, he wants to affect the hearers, therefore he must have at his command all the resources of securing their respectful attention. He must be able to employ all the legitimate means of winning their attention. A good speaker will not stoop to use any tricks or devices that are not legitimate. A trick, even when it is successful, is still nothing but a trick, and though it secure the temporary attention of the lower orders of intellect it can never hold the better minds of an audience.

Surprises, false alarms, spectacular appeals, may find their defenders. One widely reputed United States lawyer in speaking before audiences of young people used to advance theatrically to the edge of the stage, and, then, pointing an accusing finger at one part of the audience, declare in loud ringing tones, "You're a sneak!" It is questionable whether any attempt at arousing interest could justify such a brusque approach. Only in broadly comic or genuinely humorous addresses can it be said that the end justifies the means.

When the audience has been induced to listen, the rest should be easy for the good speaker. Then comes into action his skill at explanation, his ability to reason and convince, to persuade and sway, which is the speaker's peculiar art. If they will listen to him, he should be able to instruct them. The introduction must, so far as this last is concerned, clear the way for the remainder of the speech. The methods by which such instruction, reasoning, and persuasion are effected best will be treated later in this book.

Having covered the preceding explanation of the aims and forms of introductions, let us look at a few which have been delivered by regularly practising speech-makers before groups of men whose interest, concern, and business it was to listen. All men who speak frequently are extremely uneven in their quality and just as irregular in their success. One of the best instances of this unevenness and irregularity was Edmund Burke, whose career and practice are bound to afford food for thought and discussion to every student of the power and value of the spoken word. Some of Burke's speeches are models for imitation and study, others are warnings for avoidance. At one time when he felt personally disturbed by the actions of the House of Commons, because he as a member of the minority could not affect the voting, he began a speech exactly as no man should under any circ.u.mstances. No man in a deliberative a.s.sembly can be excused for losing control of himself. Yet Burke opened his remarks with these plain words.

"Mr. Speaker! I rise under some embarra.s.sment occasioned by a feeling of delicacy toward one-half of the House, and of sovereign contempt for the other half."

This is childish, of course. A man may not infrequently be forced by circ.u.mstances to speak before an audience whose sentiments, opinions, prejudices, all place them in a position antagonistic to his own. How shall he make them well-disposed, attentive, willing to be instructed?

The situation is not likely to surround a beginning speaker, but men in affairs, in business, in courts, must be prepared for such circ.u.mstances. One of the most striking instances of a man who attempted to speak before an antagonistic group and yet by sheer power of his art and language ended by winning them to his own party is in Shakespeare's _Julius Caesar_ when Mark Antony speaks over his dead friend's body. Brutus allows it, but insists on speaking to the people first that he may explain why he and his fellow conspirators a.s.sa.s.sinated the great leader. It was a mistake to allow a person from the opposite party to have the last word before the populace, but that is not the point just here. Brutus is able to explain why a group of n.o.ble Romans felt that for the safety of the state and its inhabitants, they had to kill the rising favorite who would soon as King rule them all. When he ceases speaking, the citizens approve the killing. Mark Antony perceives that, so at the beginning of his speech he seems to agree with the people. Caesar was his friend, yet Brutus says he was ambitious, and Brutus is an honorable man. Thus the skilful orator makes the populace well-disposed towards him, then attentive.

Having secured those things he proceeds slowly and un.o.btrusively to instruct them. It takes only a few lines until he has made them believe all he wants them to; before the end of his oration he has them crying out upon the murderers of their beloved Caesar, for whose lives they now thirst. Yet only ten minutes earlier they were loudly acclaiming them as deliverers of their country. The entire scene should be a.n.a.lyzed carefully by the student. It is the second scene of the third act of the play.

In actual life a man would hardly have to go so far as seemingly to agree with such opposite sentiments as expressed in this situation from a stage tragedy. It is general knowledge that during the early years of the American Civil War England sympathized with the southern states, mainly because the effective blockade maintained by the North prevented raw cotton from reaching the British mills. Henry Ward Beecher attempted to present the union cause to the English in a series of addresses throughout the country. When he appeared upon the platform in Liverpool the audience broke out into a riot of noise which effectively drowned all his words for minutes. The speaker waited until he could get in a phrase. Finally he was allowed to deliver a few sentences. By his patience, his appeal to their English sense of fair play, and to a large degree by his tolerant sense of humor, he won their attention. His material, his power as a speaker did all the rest.

It is a matter of very little consequence to me, personally, whether I speak here tonight or not. [_Laughter and cheers._]

But one thing is very certain, if you do permit me to speak here tonight, you will hear very plain talking. [_Applause and hisses_.] You will not find me to be a man that dared to speak about Great Britain three thousand miles off, and then is afraid to speak to Great Britain when he stands on her sh.o.r.es. [_Immense applause and hisses_.] And if I do not mistake the tone and temper of Englishmen they had rather have a man who opposes them in a manly way [_applause from all parts of the hall_] than a sneak that agrees with them in an unmanly way. [_Applause and "Bravo!"_] Now, if I can carry you with me by sound convictions, I shall be immensely glad [_applause_]; but if I cannot carry you with me by facts and sound arguments, I do not wish you to go with me at all; and all that I ask is simply fair play. [_Applause, and a voice: "You shall have it too."_.]

Those of you who are kind enough to wish to favor my speaking--and you will observe that my voice is slightly husky, from having spoken almost every night in succession for some time past--those who wish to hear me will do me the kindness simply to sit still and to keep still; and I and my friends the Secessionists will make the noise. [_Laughter._]

HENRY WARD BEECHER, in speech at Liverpool, 1863

The beginning of one of Daniel Webster's famous speeches was a triumph of the deliverer's recognition of the mood of an audience. In the Senate in 1830 feeling had been running high over a resolution concerning public lands. Innocent enough in its appearance, this resolution really covered an attempt at the extension of the slavery territory. Both North and South watched the progress of the debate upon this topic with almost held breath. Hayne of South Carolina had spoken upon it during two days when Webster rose to reply to him. The Senate galleries were packed, the members themselves were stirred up to the highest pitch of keen intensity. Nearly the entire effect of Webster's statement and argument for the North depended upon the effect he could make upon the Senators at the very opening of his speech.

Webster began in a low voice, with a calm manner, to speak very slowly. In a second he had soothed the emotional tension, set all the hearers quite at ease, and by the time the Secretary had read the resolution asked by Webster, he had them in complete control. His task was to make them attentive, but more especially, ready to be instructed.

Mr. President: When the mariner has been tossed for many days in thick weather and on an unknown sea, he naturally avails himself of the first pause in the storm, the earliest glance of the sun, to take his lat.i.tude and ascertain how far the elements have driven him from his true course. Let us imitate this prudence; and, before we float farther on the waves of this debate, refer to the point from which we departed, that we may, at least, be able to conjecture where we now are. I ask for the reading of the resolution before the Senate.

DANIEL WEBSTER: _Reply to Hayne_, 1830

Linking the Introduction to Preceding Speeches. So many speeches are replies to preceding addresses that many introductions adapt themselves to their audiences by touching upon such utterances. In debates, in pleas in court, in deliberative a.s.semblies, this is more usually the circ.u.mstance than not. The following ill.u.s.trates how courteously this may be done, even when it serves merely to make all the clearer the present speaker's position. In moments of tensest feeling great speakers skilfully move from any one position or att.i.tude to another as Patrick Henry did. While you are regarding these paragraphs as an example of introduction do not overlook their vocabulary and sentences.

Mr. President: No man thinks more highly than I do of the patriotism, as well as abilities, of the very worthy gentlemen who have just addressed the house. But different men often see the same subject in different lights; and, therefore, I hope it will not be thought disrespectful to those gentlemen, if, entertaining as I do opinions of a character very opposite to theirs, I shall speak forth my sentiments freely, and without reserve. This is no time for ceremony. The question before the house is one of awful moment to the country. For my own part, I consider it as nothing less than a question of freedom or slavery. And in proportion to the magnitude of the subject ought to be the freedom of the debate. It is only in this way that we can hope to arrive at truth, and fulfill the great responsibility which we hold to G.o.d and our country. Should I keep back my opinions at such a time, through fear of giving offense, I should consider myself as guilty of treason towards my country, and of an act of disloyalty toward the Majesty of Heaven, which I revere above all earthly things.

Mr. President, it is natural to man to indulge in the illusions of hope. We are apt to shut our eyes against a painful truth, and listen to the song of that Siren till she transforms us into beasts. Is this the part of wise men, engaged in a great and arduous struggle for liberty? Are we disposed to be of the number of those who having eyes see not, and having ears hear not, the things which so nearly concern their temporal salvation? For my part, whatever anguish of spirit it may cost, I am willing to know the whole truth; to know the worst and to provide for it.

PATRICK HENRY in the Virginia Convention, 1775

Difficulties of Introductions. People who are scheduled to make speeches are heard to declare that they know exactly what they want to say but they do not know how to begin. Another way they have of expressing this is that they do not know how to bring their material before their hearers. Undoubtedly the most difficult parts of speeches are the beginnings and conclusions. In Chapter II one of the methods of preparing for delivery recognized this difference by recording that one way is to memorize the beginning and ending, the opening and closing sentences. Practised speakers are more likely not to fix too rigidly in their minds any set way for starting to speak. They realize that a too carefully prepared opening will smack of the study. The conditions under which the speech is actually delivered may differ so widely from the antic.i.p.ated surroundings that a speaker should be able to readjust his ideas instantly, seize upon any detail of feeling, remark, action, which will help him into closer communication with his audience. Many practised speakers, therefore, have at their wits' ends a dozen different manners, so that their appearance may fit in best with the circ.u.mstances, and their remarks have that air of easy spontaneity which the best speaking should have. Thus, sometimes, the exactly opposite advice of the method described above and in Chapter II is given. A speaker will prepare carefully his speech proper, but leave to circ.u.mstances the suggestion of the beginning he will use.

This does not mean that he will not be prepared--it means that he will be all the more richly furnished with expedients. A speaker should carefully think over all the possibilities under which his speech will be brought forward, then prepare the best introduction to suit each set.

Spirit of the Introduction. The combination of circ.u.mstances and material will determine what we shall call the spirit of the introduction. In what spirit is the introduction treated? There are as many different treatments as there are human feelings and sentiments.

The spirit may be serious, informative, dignified, scoffing, argumentative, conversational, startling, humorous, ironic. The student should lengthen this list by adding as many other adjectives as he can.

The serious treatment is always effective when it is suitable. There is a conviction of earnestness and sincerity about the speech of a man who takes his subject seriously. Without arousing opposition by too great a claim of importance for his topic he does impress its significance upon listeners. This seriousness must be justified by the occasion. It must not be an attempt to bolster up weakness of ideas or commonplaceness of expression. It must be straightforward, manly, womanly. Notice the excellent effect of the following which ill.u.s.trates this kind of treatment.

MAY IT PLEASE YOUR HONOR: I was desired by one of the court to look into the books, and consider the question now before them concerning Writs of a.s.sistance. I have accordingly considered it, and appear not only in obedience to your order, but likewise in behalf of the inhabitants of this town, who have presented another pet.i.tion, and out of regard to the liberties of the subject. And I take this opportunity to declare, that whether under a fee or not (for in such a cause as this I despise a fee) I will to my dying day oppose with all the powers and faculties G.o.d has given me, all such instruments of slavery on the one hand and villainy on the other, as this Writ of a.s.sistance is.

It appears to me the worst instrument of arbitrary power, the most destructive of English liberty and the fundamental principles of law, that ever was found in an English law-book.

JAMES OTIs: _On Writs of a.s.sistance_, 1761

Informative and argumentative introductions are quite usual. They abound in legislative bodies, business organizations, and courts of law. Having definite purposes to attain they move forward as directly and clearly as they can. In such appearances a speaker should know how to lead to his topic quickly, clearly, convincingly. Introductions should be reduced to a minimum because time is valuable. Ideas count; mere talk is worthless.

Attempts at humorous speeches are only too often the saddest exhibitions of life. The mere recital of "funny stories" in succession is in no sense speech-making, although hundreds of misguided individuals act as though they think so. Nor is a good introduction the one that begins with a comic incident supposedly with a point pat to the occasion or topic, yet so often miles wide of both. The funny story which misses its mark is a boomerang. Even the apparently "sure-fire" one may deliver a disturbing kick to its perpetrator. The grave danger is the "o'er done or come tardy off" of Hamlet's advice to the players. Humor must be distinctly marked off from the merely comic or witty, and clearly recognized as a wonderful gift bestowed on not too many mortals in this world. The scoffing, ironic introduction may depend upon wit and cleverness born in the head; the humorous introduction depends upon a sympathetic instinct treasured in the heart. Look back at the remarks made by Beecher to his turbulent disturbers in Liverpool. Did he help his cause by his genial appreciation of their sentiments?

The student should study several introductions to speeches in the light of all the preceding discussions so that he may be able to prepare his own and judge them intelligently. Printed speeches will provide material for study, but better still are delivered remarks. If the student can hear the speech, then see it in print, so much the better, for he can then recall the effect in sound of the phrases.

Preparing and Delivering Introductions. Actual practice in preparation and delivery of introductions should follow. These should be delivered before the cla.s.s and should proceed no farther than the adequate introduction to the hearers of the topic of the speech. They need not be so fragmentary as to occupy only three seconds. By supposing them to be beginnings of speeches from six to fifteen minutes long these remarks may easily last from one to two minutes.

Aside from the method of its delivery--pose, voice, speed, vocabulary, sentences--each introduction should be judged as an actual introduction to a real speech. Each speaker should keep in mind these questions to apply during his preparation. Each listener should apply them as he hears the introduction delivered.

Is the topic introduced gracefully?

Is it introduced clearly?

Is the introduction too long?

Does it begin too far away from the topic?

Is it interesting?

Has it any defects of material?

Has it any faults of manner?

Can any of it be omitted?

Do you want to hear the entire speech?

Can you antic.i.p.ate the material?

Is it adapted to its audience?

Is it above their heads?

Is it beneath their intelligences?

Topics for these exercises in delivering introductions should be furnished by the interests, opinions, ideas, experiences, ambitions of the students themselves. Too many beginning speakers cause endless worry for themselves, lower the quality of their speeches, bore their listeners, by "hunting" for things to talk about, when near at hand in themselves and their activities lie the very best things to discuss.

The over-modest feeling some people have that they know nothing to talk about is usually a false impression. In Elizabethan England a young poet, Sir Phillip Sidney, decided to try to tell his sweetheart how much he loved her. So he "sought fit words, studying inventions fine, turning others' leaves, to see if thence would flow, some fresh and fruitful showers upon my sunburnt brain." But "words came halting forth" until he bit his truant pen and almost beat himself for spite.

Then said the Muse to him, "Fool, look in thy heart and write." And without that first word, this is the advice that should be given to all speakers. "Look in your heart, mind, life, experiences, ideas, ideals, interests, enthusiasms, and from them draw the material of your speeches--_yours_ because no one else could make that speech, so essentially and peculiarly is it your own."

The following may serve as suggestions of the kind of topic to choose and the various methods of approaching it. They are merely hints, for each student must adapt his own method and material.

EXERCISES

1. By a rapid historical survey introduce the discussion that women will be allowed to vote in the United States.

2. By a historical survey introduce the topic that war will cease upon the earth.

3. Using the same method introduce the opposite.

4. Using some history introduce the topic that equality for all men is approaching.

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Public Speaking Part 8 summary

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