How To Write Special Feature Articles Part 9

Then suddenly one day--John died. _Died_ in what should have been the prime and vigor of his life.

I worked harder than ever then, not from necessity, but because in the first few years after John left I was _afraid_ to stop and think. So the years hurried by! One by one the children grew up and entered more or less successful careers of their own.... I don't feel that I know them so very well.

And now that the time of life has come when I must stop and think, I ask myself: "What did you do with the wonderful gifts Life laid in your lap--the love of a good man, domestic happiness, the chance to know intimately four little souls?"

And being honest I have to answer: "I bartered Life's great gifts for Life's pitiful extras--for pride, for show!"

If my experience were unique it would not be worth publishing, but it is only too common. Think of the wives who exchange the best years of their lives, their husband's comfort, his peace of mind, if not to buy back the family mansion, then for a higher social position; sometimes it is merely for--clothes!

It is to you women who still have the opportunity to "walk with John in the garden" that I give my dearly bought bit of experience. Stop holding your breath until you get this or that; stop reaching out blindly for to-morrow's prize; _live_ to-day!

THE "HOW-TO-DO-SOMETHING" ARTICLE. Articles the primary purpose of which is to give directions for doing something in a particular way, are always in demand. The simplest type is the recipe or formula containing a few directions for combining ingredients. More elaborate processes naturally demand more complex directions and require longer articles. In the simpler types the directions are given in the imperative form; that is, the reader is told to "take" this thing and that, and to "mix" it with something else. Although such recipe directions are clear, they are not particularly interesting. Many readers, especially those of agricultural journals, are tired of being told to do this and that in order to get better results. They are inclined to suspect the writer of giving directions on the basis of untried theory rather than on that of successful practice. There is an advantage, therefore, in getting away from formal advice and directions and in describing actual processes as they have been carried on successfully.

Articles intended to give practical guidance are most interesting when cast in the form of an interview, a personal experience, or a narrative.

In an interview article, a person may indirectly give directions to others by describing in his own words the methods that he has used to accomplish the desired results. Or the writer, by telling his own experiences in doing something, may give readers directions in an interesting form.

Whatever method he adopts, the writer must keep in mind the questions that his readers would be likely to ask if he were explaining the method or process to them in person. To one who is thoroughly familiar with a method the whole process is so clear that he forgets how necessary it is to describe every step to readers unfamiliar with it. The omission of a single point may make it impossible for the reader to understand or to follow the directions. Although a writer need not insult the intelligence of his readers by telling them what they already know, he may well a.s.sume that they need to be reminded tactfully of many things that they may have known but have possibly forgotten.

TWO PRACTICAL GUIDANCE ARTICLES. A method of filing office records, as explained apparently by the man who devised it, is well set forth in the following combination of the personal experience and the "how-to-do-something" types of articles. It appeared in _System_ with a half-tone reproduction of a photograph showing a man looking over records in a drawer of the desk at which he is seated.

WHO'LL DO JOHN'S WORK?

BY M. C. HOBART

"It's a quarter after 8 and Schuyler hasn't showed up," telephoned Beggs, one of our foremen, last Tuesday morning. "I've put Fanning on his machine, but that won't help much unless I can get somebody to work at Fanning's bench. Got anybody you can let me have for to-day?"

I didn't know offhand. But I told Beggs I'd call him back.

Ten minutes later a young lathe operator reported to Beggs. He was able to run Fanning's machine while the latter temporarily filled the shoes of the absent Schuyler.

Scarcely a week pa.s.ses that does not bring a similar call to our employment office. While our plant, as plants go, is not large, we always have a number of men working with us who are fitted by experience and adaptability to do other work than that which they are hired to do. Such men are invaluable to know about, especially when an operator stays away for a day or perhaps a week and the shop is full of orders. Once it was a problem to find the right man immediately. A few additions to our employment records made it possible to keep track of each man's complete qualifications.

The employment records I keep in my desk in the deep drawer. They are filed alphabetically by name. When we hire a man we write his name and the job he is to fill on the outside of a 9 by 12 manila envelope. Into this envelope we put his application, his references, and other papers. His application tells us what kinds of work he can do and has done in other shops.

There are 29 different kinds of work to be done in our shops, from gear cutting to running errands. I have listed these operations, alphabetically, on a cardboard the exact length of the employment record envelope, 12 inches. When a man tells me in his application that he not only can operate a drill press, for which he is hired, but has also worked at grinding, I fit my cardboard list to the top of the employment record envelope and punch two notches along the top directly opposite the words "drill press" and "grinding" on my list. Then I file away the envelope.

I rest secure now in my knowledge that I have not buried a potential grinder in a drill press operator, or that I do not have to carry his double qualifications in my mind. I know that if Beggs should suddenly telephone me some morning that his grinder is absent--sick, or fishing, perhaps--I need only take my cardboard list and, starting at A, run it down my file until I come to the envelope of the drill press operator. I am stopped there automatically by the second notch on the envelope which corresponds in position to the word "grinder" on my list.

And there is every likelihood that, with the necessary explanation to the man's own foreman, Beggs will get his grinder for the day.

From the following article, printed in _Farm and Fireside_ city and country readers alike may glean much practical information concerning ways and means of making a comfortable living from a small farm. It was ill.u.s.trated by four half-tone reproductions of photographs showing (1) the house, (2) the woman at her desk with a typewriter before her, (3) the woman in her dining-room about to serve a meal from a labor-saving service wagon, and (4) the woman in the poultry yard with a basket of eggs.

TEN ACRES AND A LIVING

SHE WAS YOUNG, POPULAR, AND HAD BEEN REARED IN THE CITY. EVERYBODY LAUGHED WHEN SHE DECIDED TO FARM--BUT THAT WAS FOUR YEARS AGO

BY ALICE MARY KIMBALL

When she decided to be a farmer everybody laughed. She was young, popular, unusually fond of frocks and fun. She had been reared in the city. She didn't know a Jersey from a Hereford, or a Wyandotte from a Plymouth Rock.

"You'll be back in six months," her friends said.

Four years have pa.s.sed. Mrs. Charles S. Tupper still is "buried" in the country. Moreover, she is supplying eggs, chickens, honey, and home-canned goods to those of her former a.s.sociates who are willing to pay for quality.

"Farming," said Mrs. Tupper, "is the ideal vocation for the woman who feels the modern desire for a job and the need of marriage and a home.

"I never wanted a job so keenly as when I found myself in a small city apartment without enough to do to keep me busy. After I'd swept and dusted and prepared meals for two, I had hours of time on my hands. The corner bakeshop, the laundry, and modern conveniences had thrust upon me more leisure than I could use. Mr. Tupper is a young engineer whose work takes him to various parts of the Southwest. In his absence I felt strongly the need of filling up my idle hours in some interesting, useful way.

"I didn't quite like the idea of spending all my spare time on cards, calling, women's clubs, and social pleasures. I longed to be a real partner to my husband and to share in making the family income as well as spending it.

"We had a few thousand saved for a home, and were trying to decide where to build. One day it flashed upon me: 'Why invest in city property? Why not a little farm? Then we'll have a home; I'll have a job, and can make our living.'"

The idea materialized into a modern bungalow on a 10-acre farm in Westdale, Missouri, an hour's drive from Kansas City. Mr. Tupper's salary furnished working capital for the enterprise and Mrs. Tupper has found congenial work as farmer-in-chief.

Poultry, bees, and a vegetable garden are Mrs. Tupper's specialities. Her side lines are a pig and a registered Jersey cow.

She looks after the poultry, works in garden and apiary, and milks the cow herself. She employs very little help.

"It wasn't difficult to get a start in learning to farm," Mrs.

Tupper explained. "I visited farms and studied the methods of farmers and their wives. I asked lots of questions.

"I didn't have any old fogyisms to unlearn, and I didn't acquire any. I went straight to the agricultural college and the state poultry experiment station for instructions. While I was living in the country supervising the building of the bungalow, I read and digested every bulletin I could get. I'm still studying bulletins. I subscribe for several farm papers and a bee journal.

"Of course, I learned a great deal from the practical experience of the people about me, but I checked up everything to the rules and directions of government and state agricultural experts, which may be had for the price of a postage stamp. I tried to take orders intelligently. I ignored old rules for poultry and bee-keeping."

Mrs. Tupper's chickens are hatched in incubators, hovered in a coal-heated brooder house, fed according to experiment-station directions, and reared in poultry houses built from experiment-station designs. From the first they have been practically free from lice and disease. She gets winter eggs. Even in zero weather and at times when feed is most costly, her spring pullets more than pay their way.

"Bees responded as readily to proper treatment," she said. "My second season I harvested $265 worth of comb honey from twenty working swarms. And I was stung not a half-dozen times at that."

Some of Mrs. Tupper's neighbors were inclined to joke at first at her appet.i.te for bulletins, her belief in experts, and her rigid insistence on pure-bred stock and poultry. They admit now that her faith has been justified.

If Mrs. Tupper had trod in the well-worn neighborhood ruts, she would have marketed her produce by the country-store-commission-man-retailer-consumer route; but again she did not. From the first she planned to plug the leakage of farm profits in middlemen's commissions. When she had anything to sell, she put on a good-looking tailored suit, a becoming hat, smart shoes and gloves, and went to the city to talk to ultimate consumers.

The consciousness of being dressed appropriately--not expensively or ornately--is a valuable aid to the farm saleswoman, Mrs. Tupper thinks.

"If a salesman comes to me shabbily dressed or flashily dressed, I can't give him a fair hearing," she said. "I may let him talk on, but I decide against him the instant I look at him. So I reasoned that a trim, pleasing appearance would be as valuable an a.s.set to me as to the men who sell pickles, insurance, or gilt-edged bonds. It would mean a favorable first impression and open the way to show samples and make a sales talk.

"If I tried to interview a prospective customer handicapped by the consciousness that my skirt hung badly or that my shoes were shabby, not only would I be timid and ill at ease, but my appearance would suggest to the city buyer the very slipshodness and lack of reliability he fears in buying direct from the farm.

"I go strong on attractive samples. It would be useless to try for fancy prices if I brought honey to town in mean-looking cases or rusty cans. A slight drip down the side of a package might not be proof positive of poor quality, but it would frighten away a careful buyer. Likewise, I do not ill.u.s.trate my egg sales talks with a sample dozen of odd sizes and shapes. It is needless to add that goods delivered to customers must be of the same quality and appearance as the samples, and that one must keep one's promises to the dot. A little well-directed enterprise will land a customer, but only good service can hold him."

When the current wholesale price of honey was $3 a case, Mrs.

Tupper's comb honey has been in demand at from 20 to 30 cents a pound. She disposes of every pound to private customers and to one grocery store which caters to "fancy" trade. She sells eggs from her 400 Anconas at from 4 to 6 cents more a dozen than the country store is paying its patrons who bring in eggs and "take them out in trade."

Mrs. Tupper figured that if a trademark has advertising pull for a manufacturing concern, it would help the farm business. She christened her 10 acres "Graceland Farm," and this name is stamped on everything that leaves her place. She had cards printed bearing the name of the farm, its telephone number, and its products.

Graceland Farm is also emphasized on letter heads.

"Prompt attention to correspondence is an easy method of advertising a farm business," she suggested. "A typewritten letter on letterhead stationery, mailed promptly, creates a pleasant impression on the man who has written to inquire the price of a setting of eggs or a trio of chickens.