Hidden Treasures Part 5

Is not that glorious success? But if the name of George W. Childs was not a synonym for charity and philanthropy, the fact that he has demonstrated beyond doubt the possibility of making a newspaper not only pure and clean, but also proving that people will buy wholesome news, as well as trash, and thus refuting the opinion that the people are wholly responsible for the vile matter that is circulated, ought alone to commend him to the world as a great benefactor. Worldly reasoners and great financiers, wiseacres and successful editors prophesied its failure, but what mattered this to George W. Childs? When a boy he determined to one day own the _Public Ledger_; he accomplished that.

When a man he determined to elevate the tone of a newspaper, and thus prove the fallacy of the opinion that "A newspaper must print all the news, no matter what, or else fail";--he has here also fulfilled his desires. Surely, "Where there's a will there's a way."

JAMES GORDON BENNETT.

When Horace Greeley was starting the _Tribune_ the _Herald_ was five or six years old, and its success a.s.sured. Mr. Greeley started his as an uncompromising party paper; Mr. Bennett presented the _Herald_ to the people as an independent paper, the first ever published that was simply an indicator of public opinion bound and gagged by no party.

To Scotland shall we as a nation ever be indebted for one of the greatest journalists of the nineteenth century. When about fifteen years old he entered a Catholic school at Aberdeen expecting to enter the clergy, but after an academic life of two or three years he abandoned the idea. This sudden change was in no small degree influenced by an edition of "Benjamin Franklin's Autobiography" which was published in Edinburgh about this time. He was greatly taken with the spirit of this volume which found sympathy in his thrifty Scotch nature. From the moment he finished this life of Franklin he determined to come to America, and after a short stay in Halifax, and Boston, his stay in each place being attended with great privation, we find him in the year 1822 in the city of New York, and still later he is employed on the _Charleston Courier_, of Charleston, South Carolina. There his knowledge of Spanish was a benefit, enabling him to translate the Cuban exchanges, and to decipher the advertis.e.m.e.nts which were sent in that language.

After a few months he returned to New York where he attempted to open a Commercial School. This scheme came to naught, however, and he then tried lecturing on political economy with but moderate success to say the least. He soon saw that these undertakings were not in his sphere, and once more he returned to journalism. He first connected himself with the _New York Courier_ and when that journal became merged into the _Enquirer_ he was chosen a.s.sociate editor. After this the senior editor, J. Watson Webb, turned square around and began to support the United States Bank which he had so bitterly opposed and fought so vehemently. Young Bennett now withdrew and started a small paper, _The Globe_, but it was short-lived. He next went to Philadelphia and a.s.sumed the princ.i.p.al editorship of the _Pennsylvanian_. At that time all papers allied themselves to one party or the other.

Mr. Bennett conceived the idea of an independent paper; one which would be bound to no party or ring. He accordingly returned to New York for this purpose. He was very short of funds, and this fact alone would have discouraged most young men; not so with this man. He hired a cellar; two barrels with a board across served as desk on which was an ink-stand and goose quill. The proprietor of these apartments was not only editor and manager, but reporter, cashier, book-keeper, salesman, messenger and office boy. One hour he was writing biting editorials or spicy paragraphs; the next rushing out to report a fire or some other catastrophe, working sixteen to twenty hours per day. He persuaded a young firm to print his paper, and he was thus tided over that difficulty. Most young men would never have undertaken such a task, but what would they have done had they, after embarking in it, been twice burned out and once robbed within the first fifteen months? Such was the experience of Bennett, but as expressed by himself, he raked the _Herald_ from the fire by almost superhuman efforts, and a few months later, when the great fire occurred in Wall street, he went to the scene himself and picked up all kinds of information about the firms burnt out, the daring deeds of the firemen, and anything sensational he did not fail to print. He also went to the unheard of expense of printing a map of the burnt district and a picture of the Produce Exchange on fire.

This enterprise cost, but it gave the _Herald_ a boom over all compet.i.tors, which it well maintains. It was the first paper that published a daily money article and stock list, and as soon as possible Bennett set up a Ship News establishment consisting of a row-boat manned by three men to intercept all incoming vessels and ascertain their list of pa.s.sengers and the particulars of the voyage.

Mr. Calhoun's speech on the Mexican war, the first ever sent to any paper by telegraph, was published in the _Herald_. At one time when his paper wished to precede all rivals in publishing a speech delivered at Washington, for the purpose of holding the wire, Mr. Bennett ordered the telegraph operator to begin and transmit the whole Bible if necessary, but not to take any other message until the speech came. Such enterprise cost, but it paid; and so it has ever been. Seemingly regardless of expense, bureaus of information for the _Herald_ were established in every clime. 'Always ahead' seemed to be the motto of James Gordon Bennett, and surely enterprise was no small factor in the phenomenal success of the _Herald_. The tone, it has been said, was not always so edifying as that of its contemporaries, the _Post_ and _Commercial_, still every article was piercing as a Damascus blade. To buy one paper meant to become afterwards one of its customers. It was indeed astonishing what a variety of reading was contained in one of those penny sheets; every thing was fresh and piquant, so different from the old party papers. As originally intended, the _Herald_ has always been independent in politics, although inclined to be Democratic. It supported Fremont and the Republican party, and was one of the staunch war papers.

Mr. Bennett has been described as being stern and disagreeable in his manners. In this we do not fully concur, and in view of the large number of employes who have grown old in his service, we cannot but feel justified in this belief. Horace Greeley and James Gordon Bennett, the two leading New York journalists, but how different. Mr. Greeley had a larger personal following than the _Tribune_; the _Herald_ had a larger friendship than did Bennett who was the power behind the throne.

Journalism lost no lesser light when the great _Herald_ editor pa.s.sed away June 1st, 1872, than it did six months later when Horace Greeley pa.s.sed from darkness into light. As Mr. Bennett was a life-long Catholic, he received the last sacrament from the hands of the renowned Cardinal McClosky.

PHINEAS T. BARNUM.

We would not pa.s.s by so remarkable a character as that presented to us in the life of P. T. Barnum, a man born of poor parents at Bethel, Connecticut. Like many boys, he picked up pennies driving oxen for his father, but unlike many other boys he would invest these earnings in nick-nacks which he would sell to joyful picknickers on every holiday, thus his pennies increased to dollars. At an early age he was deprived of his father, and began work for himself at six dollars per month. He here saved his money, and afterwards opened a store which proved a successful business venture, especially after he added a lottery scheme.

It is interesting to read of the many of our successful men who have drifted from one thing to another until they settled upon some life-work, then there was a hard struggle for victory, which was sure to come, provided they persevered.

In 1835 Barnum heard of a negress in Philadelphia who was reputed to have been the nurse of George Washington, and who it was claimed was 162 years old. Barnum immediately set out for Philadelphia, and succeeded in buying her for $1,000. This was more money than he already had; he, therefore, risked more than he owned, but by judicious advertising he was enabled to draw large houses, bringing the show up to paying $1,500 per week. The next year the negress died, and a post mortem examination proved her to be possibly eighty years old, but Barnum had secured a good start. From this time on, for fifteen years, he was connected with traveling shows, and his museum proved a most profitable enterprise.

In 1842 Mr. Barnum first heard of Mr. Charles Stratton, whom he presented to the world as General Tom Thumb--exhibiting him in both America and Europe.

In 1849, after much correspondence, he secured the sweet singer, Jenny Lind, for one hundred nights, at one thousand dollars per night. His profits on these concerts were simply immense, and he retired from business.

In 1857 it was heralded all over the land that Barnum had failed. It was so; unfortunate speculations had swamped him, and he returned to New York a bankrupt. Without a dollar he bought the Museum again, and in less than a year he succeeded in paying for it. His life henceforth has been full of its ups and downs; twice was he burned out, but as often he came forth in some new role--or rather an improvement on the old.

General Tom Thumb was again taken to Europe. This venture, and his lecture on 'Money Making,' in England, succeeded beyond his most sanguine expectations. Every note was taken up, and he is to-day once more a millionaire. He has been for years the central figure in 'The Greatest Show on Earth,' the expense of which is from four to five thousand dollars a day. But not alone is he great as a showman; his lectures must have made him noted, and he is connected with different other enterprises.

He is a very shrewd man, and is also honest. Think of it! at fifty a ruined man, owing thousands more than he possessed, yet resolutely resuming business life once more--fairly wringing success from adverse fortune, and paying his notes at the same time.

When solicited for money with which to carry on his campaign for Congress, he answered, "G.o.d grant that I be defeated, sooner than one grain of gold be so basely used." Such principles are glorious, and upon their perpetuation depends the rise or fall of a Republican form of government. Mr. Barnum's latest sensation, in order to draw crowds, is the consolidation of his great show with that mammoth show formerly belonging to Adam Forepaugh. This caps the climax, the two "Greatest Shows on Earth" united.

MATHEW Va.s.sAR.

Va.s.sar College, five hundred feet long and five stories high, is a monument of which any man might be proud. The founder, Mathew Va.s.sar, was born in England in 1792, and four years later landed in America, settling in Poughkeepsie, on a farm with his parents.

In those days the English people thought that they couldn't live without a yearly supply of home-brewed ale; such a thing being unknown in the quiet community to which they had come. As there was no barley to be had, seed was imported from the mother-country and the family once more enjoyed their favorite beverage. When neighbors called they were, of course, invited to partake, and the fame of Va.s.sar's ale steadily increased, until finally the father concluded to manufacture the ale to sell. Mathew, for some reason, disliked to go into the brewery to work, and the irate father bound him out to a neighboring tanner. However, when the time came for young Va.s.sar to go, lo, he was nowhere to be found.

He fled to Newburg, where he remained four years, learning to keep books, and saving his money. He then returned to his home and, having demonstrated that he could both earn and keep money, was duly installed in his father's establishment as book-keeper. All went well for some time, till at last a fire came, destroying all the property, ruining his father, and worst of all causing his brother's death. The father now returned to a farm, but Mathew determined to retrieve the business. He began business in an old shed. The supply was of necessity small, but it was an A 1. article, and its fame increased, making the ale of Va.s.sar known far and near. From such a beginning the business developed into an immense establishment, with a profitable business, which he carried on for over thirty years, when he retired.

In company with his wife he made an European tour, and on his return resolved to do something with his money for the betterment of society.

On the 28th of February, 1861, twenty-eight gentlemen received from Mathew Va.s.sar, a box containing $408,000, in trust, for the establishment of a college for the education of young ladies. The result of their efforts was Va.s.sar Female College, afterwards changed to Va.s.sar College. His entire donations for the establishment and maintenance of this inst.i.tution of learning amounted to about $800,000. It was the first Female College ever established. His influence will be felt by the numerous generations which will follow him.

JOHN JACOB ASTOR.

Not far from the lovely Heidelberg on the Rhine, is the picturesque village of Walldorf, which is the birth place of John Jacob Astor, who was born in 1763. His father was a peasant, thus it is seen that he had not the advantages of family influence or a.s.sistance. He saved what little money he could earn, and at sixteen set out on foot for the sea coast, where he took pa.s.sage in a vessel for London. He had a brother in that city who was, in a small way, a manufacturer of musical instruments. Here he remained until 1783, when he embarked for America, taking some flutes with him. On the voyage he made the acquaintance of a furrier. This individual he plied with numerous questions, until he was quite familiar with the business, and when he reached America he at once exchanged his flutes for furs, and hastening back to England succeeded in selling them at a fair profit over all expenses.

Having disposed of his business in London, he engaged pa.s.sage in a ship which did not return for some weeks. In the meantime he purchased a lot of goods which he thought would prove salable in America. He also improved the time in visiting the Governor of the then great East India Company. The Governor was from his native town in Germany, and Astor, making the most of this fact, secured from him a permit to trade at any port subject to the East India Company. When he arrived in New York once more he at once closed a bargain with a West India trader, that gentleman furnishing a ship and cargo, Astor the permit, which was very valuable, as it gained them access to Canton, China, which was closed to all foreigners save the vessels of the East India Company. The terms of this bargain was that each should partic.i.p.ate equally in the profits of the voyage, and Astor's share was several barrels of milled dollars, the total profit being about $110,000.

He after this bought ships of his own, and shipped his own merchandise to the East, bringing back cargoes to be sold in the new world. The Government at Washington approved of Astor's proposition to get possession of the fur business of the Interior, controlled at that time by British companies. He succeeded in raising a corporation with $1,000,000 capital, and within a few years Mr. Astor controlled the fur interests of the country. This was back in Jefferson's time when the city of New York was a small village. Astor, with that keen foresight which marked his life's history, had been buying land on Staten Island, and the marvelous growth of the city brought the price of his possessions up to fabulous amounts, and the latter part of his life his whole attention was occupied in taking care of his great blocks of real estate.

While other merchants went to their desks at nine, Astor could always be seen there at prompt seven. He early in life, before leaving his old home on the Rhine, resolved to be honest, to be industrious, and to avoid gambling. Upon this solid moral basis he built the superstructure of his fame and secured his great wealth.

The one great act of John Jacob Astor's life, which must forever keep the name of Astor before the people, is the establishment of the Astor Library by donating for that purpose $400,000, to which have been added large contributions by his son William B., to whom the elder Astor left about $20,000,000. The library contains about two hundred thousand volumes, the catalogue alone contains two thousand five hundred pages alphabetically arranged. The Astors are the princ.i.p.al real estate owners of America.

POTTER PALMER.

A hotel that has averaged five hundred and fifty daily arrivals for a dozen years. This naturally awakens interest; where is it? Who built it?

How does it look? In answer, we speak of the Palmer House, of Chicago, the 'Palace Hotel of America,' built by Potter Palmer. The building is as nearly fire-proof as any building can be made, and is swarming with servants.

You are accommodated with a room which satisfies your desires financially; and upon entering the dining-room you can choose between the American and European plans. This hotel is, indeed, first-cla.s.s in every respect. It certainly enjoys the widest reputation as such of any on the continent, and is undoubtedly the finest hotel in America, save possibly the Palace Hotel, in San-Francisco, which is a rival in magnificence.

Mr. Palmer was born near Albany, New York, where he worked summers among the farmers as a day-laborer, and attended the district school winters.

This kind of life was maintained until he was nearly nineteen years of age when he entered a store at Durham, New York, as a clerk. Here he allowed nothing to escape his attention and, by industry, coupled with frugality, he was enabled to enter a business on his own account when twenty-one. Mr. Palmer, like all other young men who have risen from poverty to affluence, was constantly alive to the problems of the day; especially did the subject of this narrative watch the indications of progress in his native country.

Being filled with the idea that Chicago was to be the city of America, he in 1852 moved 'West' to that city. Here he opened a dry-goods business which grew to mammoth proportions for those days. After fourteen years of successful trade he retired, investing heavily in real estate. When the great fire came much of his vast gains were swept away, but with that indomitable will and courage which has always characterized his efforts, he succeeded in forming a company which successfully brought to completion the magnificent hotel before mentioned. Probably no man has been more closely identified with the project of improving the streets of Chicago.

When Palmer first entered the city he found it situated in a slough. It was generally supposed that the ground upon which the city was built was a natural swamp, and when Palmer, among others, advocated the idea of raising the streets they were ridiculed. But subsequent tests proved that beneath the surface there was a solid rock bottom, therefore it was impossible for the water to leach through. When this was an established fact, and therefore the grumblers were deprived of this excuse, the cry was raised that the city could not afford it. Against all obstacles the measure was carried, however, and State Street was widened, making it one of the grandest and most 'stately' streets among any that can be found in any city on the entire globe. Indeed, it is difficult to estimate the possible benefit Chicago may have derived, directly or indirectly, through the influence of Potter Palmer.

JAMES HARPER.