Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer - novelonlinefull.com
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171 "a publicity ploy": "Busch Foaming over Latest Miller Attack," St. Louis Post-Dispatch, August 15, 1970.
171 "For six years now": Forbes, August 7, 1988.
172 "You are not to have anything to do": Confidential interview by author.
172 "Miller is aggressive": "The Battle of the Beers," Newsweek, September 4, 1978.
CHAPTER 12: REBIRTHING BUD
173 Their relationship was outwardly polite: Confidential interview by author.
174 Once again, Gussie blew his stack: "Busch's Statement," St. Louis Globe-Democrat, June 24, 1978.
175 "cheap shot": "Cheap Shot by Big Eagle," St. Louis Globe-Democrat, June 27, 1978.
CHAPTER 13: "TELL ME I'M A HORSE'S a.s.s"
183 "I want you to make me": Andy Steinhubl, interview by author, 2011.
192 "The clear establishment": "The King of Beers Still Rules," Business Week, July 12, 1982, 50.
CHAPTER 14: WARNING SIGN
195 She was a townie: Confidential interview by author.
197 Around 8:30 that Sunday: Ron Benson, interview by author, 2011.
198 August IV told them: "Busch Heir May Be Charged in Fatal Car Crash," St. Louis Globe-Democrat, November 15, 1983.
199 After conferring with Benson: Benson, interview.
202 "stonewalling": "Busch Evidence Sought in Crash," St. Louis Globe-Democrat, March 7, 1984.
206 "I was devastated": "Near Beer," St. Louis Post-Dispatch, June 13, 1995.
CHAPTER 15: "DO YOU KNOW WHO I AM?"
207 He arranged for August IV: Confidential interview by author.
209 "Motherf.u.c.ker!": Nick Fredericksen, interview by author, 2011.
213 "Due to the unusual circ.u.mstances": "Busch Heir Is Arrested after High-Speed Chase," St. Louis Globe-Democrat, May 31, 1985.
213 "Mr. Busch was approached": "Mix-up tied to arrest of Busch heir." St. Louis Globe-Democrat, June 4, 1985
214 "When somebody's got something": St. Louis Post-Dispatch, June 1, 1985.
214 Peach, whose office would prosecute: St. Louis Post-Dispatch, June 9, 1985.
217 Sp.r.i.c.k had known August IV: Confidential interview by author.
217 August IV did not take the stand: "Jury Acquits August Busch, 21, of a.s.sault Charges," St. Louis Globe-Democrat, April 17, 1986.
218 "St. Louis Police Department officials": "Busch Has Not Filed Police Complaint, Authorities Say," St. Louis Globe-Democrat, May 19, 1986.
219 Along with the Tucson crash: Confidential interview by author.
CHAPTER 16: "I PROBABLY FEEL WORSE ABOUT THIS THAN YOU DO"
228 Every step of the way: Long, interview.
231 Back in the office the following week: Confidential interview by author.
231 One newly appointed vice president: Ibid.
232 A week went by: Long, interview.
237 That he would abruptly resign: "Long's Quitting Is Sign of Split in His Friendship with Busch," St. Louis Post-Dispatch, March 26, 1987.
239 In the months that followed: "Indictments Allege Bribes at Brewery," St. Louis Post-Dispatch, April 14, 1988.
240 At the trial: "Martino Tells of Gifts to Brewery Employees," St. Louis Post-Dispatch, October 18, 1988.
240 Throughout the remainder of 1987: "How Busch Wins in a Doggy Market," Fortune, June 22, 1987.
