Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer - novelonlinefull.com
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15 St. Louis even had: Ibid.
16 Adolphus worked for two years: "King of Bottled Beer," 48.
16 On March 7, 1861: Peter Hernon and Terry Ganey, Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty (New York: Simon & Schuster, 1991), 26.
16 It's unlikely that: Gerald Holland, "The King of Beer," American Mercury, October 1929, 171.
16 Eberhard rewarded Adolphus: Hernon and Ganey, Under the Influence, 33, 34.
17 Of course, Adolphus got an a.s.sist: "Irish and German Immigration."
18 Sure enough: Martin H. Stack, "A Concise History of America's Brewing Industry," eh.net/encyclopedia/article/stack.brewing.history.us.
18 the Pasadena estate: Ibid., 46
18 Everything he did: Hernon and Ganey, Under the Influence, 120.
19 When he and Lilly celebrated: Ibid., 78
19 Custer's Last Fight: Death Notices, Indianapolis Star, May 9, 1921.
21 "promoter of villainous dives": Hernon and Ganey, Under the Influence, 69.
21 "Mr. President, the demand I speak of": Richard Bartholdt, From Steerage to Congress: Reminiscences and Reflections (Philadelphia: Dorrance, 1930): 2067.
22 On June 10, 1910: "75 Years Ago," St. Louis Globe-Democrat, June 10, 1985.
22 Adolphus did not live to see: Hernon and Ganey, Under the Influence, 8487.
23 With an original par value: "King of Bottled Beer," 48.
24 The Busch family's ties: Ibid.
24 Despite these efforts: Ibid., 98.
24 Upon her arrival in Key West: Hernon and Ganey, Under the Influence, 100.
25 "an attempt to subst.i.tute": Krebs and Orthwein, Making Friends Is Our Business, 160.
26 "The temperate use": The Anheuser-Busch Brewery, brochure, Henry Tobias Brewers and Maltsters Collection, Western Historical Ma.n.u.scripts Collection, University of MissouriSt. Louis.
26 "generally innocent": Department of Information, brochure, U.S. Brewers Foundation, Tobias Collection.
26 "You can afford to ride this out": "Gussie Busch: Beer Dynasty Dynamo," St. Louis Post-Dispatch, April 19, 1970.
27 "Our whole welfare and happiness": Hernon and Ganey, Under the Influence, 64.
27 The estate featured a $250,000: Grant's Farm: Preliminary Boundary Adjustment Evaluation, Reconnaissance Study, National Parks Service, U.S Department of the Interior.
27 steeped in American history: Ibid., 68.
29 "We ended up as the biggest": Hernon and Ganey, Under the Influence, 132.
29 Anheuser-Busch lost: "King of Bottled Beer," 102.
29 He saw Tessie one last time: Hernon and Ganey, Under the Influence,158.
30 In June 1922: Krebs and Orthwein, Making Friends Is Our Business, 13134.
30 To President Coolidge: Ibid., 135.
31 His most effective broadside: Hernon and Ganey, Under the Influence, 149.
31 In one way: Ibid., 163.
32 At age sixty-eight: Ibid., 161.
33 "with the utmost simplicity": Ibid., 165.
33 August A.'s estate: Ibid., 166.
CHAPTER 2: THE ALPHA BUSCH
35 Marie was twenty-two: "300 Guests See Miss Church and A.A. Busch Jr. Wed," St. Louis Globe-Democrat, April 28, 1918.
35 Beautiful, refined, and polished: Hernon and Ganey, Under the Influence, 126.
36 One of his cousins: Hernon and Ganey, Under the Influence, 171.
37 "recently divorced": "August A. Busch Jr. Weds Mrs. E. O. Dozier, Recently Divorced," a.s.sociated Press, September 23, 1933.
37 The second marriage didn't yield: Lotsie Busch Webster, interview by author, 2011.
40 Viewed from an era: Krebs and Orthwein, Making Friends Is Our Business, 21819.
41 "very good business": "Busches: 'Too Flamboyant for St. Louis High Society.'" St. Louis Post-Dispatch, August 26, 1975.
42 "Grandaddy would take us hunting: "St. Louis Post-Dispatch, August 25, 1973.
CHAPTER 3: "BEING SECOND ISN'T WORTH s.h.i.t"
