A Publisher and His Friends Part 6

"General Howe is a gallant commander, There are others as gallant as he."

Think of all this, and let me hear from you very soon on the subject.

Canning is, I have good reason to know, very anxious about the plan. I mentioned it to Robert Dundas, who was here with his lady for a few days on a pilgrimage to Melrose, and he highly approved of it. Though no literary man, he is judicious, _clair-voyant_, and uncommonly sound-headed, like his father, Lord Melville. With the exceptions I have mentioned, the thing continues a secret....

Ever yours,

Walter Scott."

_Mr. Scott to John Murray_.

_November_ 2, 1808.

I transmitted my letter to Mr. Gifford through the Lord Advocate, and left it open that Mr. Canning might read it if he thought it worth while. I have a letter from the Advocate highly approving my views, so I suppose you will very soon hear from Mr. Gifford specifically on the subject. It is a matter of immense consequence that something shall be set about, and that without delay....

The points on which I chiefly insisted with Mr. Gifford were that the Review should be independent both as to bookselling and ministerial influences--meaning that we were not to be advocates of party through thick and thin, but to maintain const.i.tutional principles. Moreover, I stated as essential that the literary part of the work should be as sedulously attended to as the political, because it is by means of that alone that the work can acquire any firm and extended reputation.

Moreover yet, I submitted that each contributor should draw money for his article, be his rank what it may. This general rule has been of great use to the _Edinburgh Review_. Of terms I said nothing, except that your views on the subject seemed to me highly liberal. I do not add further particulars because I dare say Mr. Gifford will show you the letter, which is a very long one. Believe me, my dear Sir, with sincere regard,

Your faithful, humble Servant,

Walter Scott.

In a subsequent letter to Mr. Ellis, Scott again indicates what he considers should be the proper management of the proposed Review.

"Let me touch," he says, "a string of much delicacy--the political character of the Review. It appears to me that this should be of a liberal and enlarged nature, resting upon principles--indulgent and conciliatory as far as possible upon mere party questions, but stern in detecting and exposing all attempts to sap our const.i.tutional fabric.

Religion is another slippery station; here also I would endeavour to be as impartial as the subject will admit of.... The truth is, there is policy, as well as morality, in keeping our swords clear as well as sharp, and not forgetting the Gentleman in the Critic. The public appet.i.te is soon gorged with any particular style. The common Reviews, before the appearance of the _Edinburgh_, had become extremely mawkish; and, unless when prompted by the malice of the bookseller or reviewer, gave a dawdling, maudlin sort of applause to everything that reached even mediocrity. The _Edinburgh_ folks squeezed into their sauce plenty of acid, and were popular from novelty as well as from merit. The minor Reviews, and other periodical publications, have _outred_ the matter still further, and given us all abuse and no talent.... This, therefore, we have to trust to, that decent, lively, and reflecting criticism, teaching men not to abuse books, but to read and to judge them, will have the effect of novelty upon a public wearied with universal efforts at blackguard and indiscriminating satire. I have a long and very sensible letter [Footnote: Given below, under date November 15, 1808.]

from John Murray, the bookseller, in which he touches upon this point very neatly."

Scott was most a.s.siduous in his preparations for the first number. He wrote to his brother, Thomas Scott, asking him to contribute an article; to Charles Kirkpatrick Sharpe, of Christ Church, Oxford; to Mr. Morritt, of Rokeby Park, Yorkshire; and to Robert Southey, of Keswick, asking them for contributions. To Mr. Sharpe he says:

"The Hebers are engaged, item Rogers, Southey, Moore (Anacreon), and others whose reputations Jeffrey has murdered, and who are rising to cry woe upon him, like the ghosts in 'King Richard.'"

Scott's letter to Gilford, the intended editor, was full of excellent advice. It was dated "Edinburgh, October 25, 1808." We quote from it several important pa.s.sages:

"John Murray, of Fleet Street," says Scott, "a young bookseller of capital and enterprise, and with more good sense and propriety of sentiment than fall to the share of most of the trade, made me a visit at Ashestiel a few weeks ago; and as I found he had had some communication with you upon the subject, I did not hesitate to communicate my sentiments to him on this and some other points of the plan, and I thought his ideas were most liberal and satisfactory.

"The office of Editor is of such importance, that had you not been pleased to undertake it, I fear the plan would have fallen wholly to the ground. The full power of control must, of course, be vested in the editor for selecting, curtailing, and correcting the contributions to the Review. But this is not all; for, as he is the person immediately responsible to the bookseller that the work (amounting to a certain number of pages, more or less) shall be before the public at a certain time, it will be the editor's duty to consider in due turn the articles of which each number ought to consist, and to take measures for procuring them from the persons best qualified to write upon such and such subjects. But this is sometimes so troublesome, that I foresee with pleasure you will soon be obliged to abandon your resolution of writing nothing yourself. At the same time, if you will accept of my services as a sort of jackal or lion's provider, I will do all in my power to a.s.sist in this troublesome department of editorial duty.

"But there is still something behind, and that of the last consequence.

One great resource to which the _Edinburgh_ editor turns himself, and by which he gives popularity even to the duller articles of his _Review_, is accepting contributions from persons of inferior powers of writing, provided they understand the books to which their criticisms relate; and as such are often of stupefying mediocrity, he renders them palatable by throwing in a handful of spice, namely, any lively paragraph or entertaining ill.u.s.tration that occurs to him in reading them over. By this sort of veneering he converts, without loss of time or hindrance to business, articles, which in their original state might hang in the market, into such goods as are not likely to disgrace those among which they are placed. This seems to be a point in which an editor's a.s.sistance is of the last consequence, for those who possess the knowledge necessary to review books of research or abstruse disquisitions, are very often unable to put the criticisms into a readable, much more a pleasant and captivating form; and as their science cannot be attained 'for the nonce,' the only remedy is to supply their deficiencies, and give their lucubrations a more popular turn.

"There is one opportunity possessed by you in a particular degree--that of access to the best sources of political information. It would not, certainly, be advisable that the work should a.s.sume, especially at the outset, a professed political character. On the contrary, the articles on science and miscellaneous literature ought to be of such a quality as might fairly challenge compet.i.tion with the best of our contemporaries.

But as the real reason of inst.i.tuting the publication is the disgusting and deleterious doctrine with which the most popular of our Reviews disgraces its pages, it is essential to consider how this warfare should be managed. On this ground, I hope it is not too much to expect from those who have the power of a.s.sisting us, that they should on topics of great national interest furnish the reviewers, through the medium of their editor, with accurate views of points of fact, so far as they are fit to be made public. This is the most delicate and yet most essential part of our scheme.

"On the one hand, it is certainly not to be understood that we are to be held down to advocate upon all occasions the cause of administration.

Such a dereliction of independence would render us entirely useless for the purpose we mean to serve. On the other hand, nothing will render the work more interesting than the public learning, not from any vaunt of ours, but from their own observation, that we have access to early and accurate information on points of fact. The _Edinburgh Review_ has profited much by the pains which the Opposition party have taken to possess the writers of all the information they could give them on public matters. Let me repeat that you, my dear sir, from enjoying the confidence of Mr. Canning, and other persons in power, may easily obtain the confidential information necessary to give credit to the work, and communicate it to such as you may think proper to employ in laying it before the public."

Mr. Scott further proceeded, in his letter to Mr. Gifford, to discuss the mode and time of publication, the choice of subjects, the persons to be employed as contributors, and the name of the proposed Review, thus thoroughly identifying himself with it.

"Let our forces," he said, "for a number or two, consist of volunteers or amateurs, and when we have acquired some reputation, we shall soon levy and discipline our forces of the line. After all, the matter is become very serious--eight or nine thousand copies of the _Edinburgh Review_ are regularly distributed, merely because there is no other respectable and independent publication of the kind. In this city (Edinburgh), where there is not one Whig out of twenty men who read the work, many hundreds are sold; and how long the generality of readers will continue to dislike politics, so artfully mingled with information and amus.e.m.e.nt, is worthy of deep consideration. But it is not yet too late to stand in the breach; the first number ought, if possible, to be out in January, and if it can burst among them like a bomb, without previous notice, the effect will be more striking.

"Of those who might be intrusted in the first instance you are a much better judge than I am. I think I can command the a.s.sistance of a friend or two here, particularly William Erskine, the Lord Advocate's brother-in-law and my most intimate friend. In London, you have Malthus, George Ellis, the Roses, _c.u.m pluribus aliis_. Richard Heber was with me when Murray came to my farm, and, knowing his zeal for the good cause, I let him into our counsels. In Mr. Frere we have the hopes of a potent ally. The Rev. Reginald Heber would be an excellent coadjutor, and when I come to town I will sound Matthias. As strict secrecy would of course be observed, the diffidence of many might be overcome. For scholars you can be at no loss while Oxford stands where it did; and I think there will be no deficiency in the scientific articles."

Thus instructed, Gifford proceeded to rally his forces. There was no want of contributors. Some came invited, some came unsought; but, as the matter was still a secret, the editor endeavoured to secure contributions through his personal friends. For instance, he called upon Mr. Rogers to request him to secure the help of Moore.

"I must confess," said Rogers to Moore, "I heard of the new quarterly with pleasure, as I thought it might correct an evil we had long lamented together. Gifford wishes much for contributors, and is exceedingly anxious that you should a.s.sist him as often as you can afford time.... All this in _confidence_ of course, as the secret is not my own."

Gifford also endeavoured to secure the a.s.sistance of Southey, through his friend, Mr. Grosvenor Bedford. Southey was requested to write for the first number an article on the Affairs of Spain. This, however, he declined to do; but promised to send an article on the subject of Missionaries.

"Let not Gifford," he wrote to Bedford, in reply to his letter, "suppose me a troublesome man to deal with, pertinacious about trifles, or standing upon punctilios of authorship. No, Grosvenor, I am a quiet, patient, easy-going hack of the mule breed; regular as clockwork in my pace, sure-footed, bearing the burden which is laid on me, and only obstinate in choosing my own path. If Gifford could see me by this fireside, where, like Nicodemus, one candle suffices me in a large room, he would see a man in a coat 'still more threadbare than his own' when he wrote his 'Imitation,' working hard and getting little--a bare maintenance, and hardly that; writing poems and history for posterity with his whole heart and soul; one daily progressive in learning, not so learned as he is poor, not so poor as proud, not so proud as happy."

_Mr. James Ballantyne to John Murray_.

_October_ 28, 1808.

"Well, you have of course heard from Mr. Scott of the progress of the 'Great Plan.' Canning bites at the hook eagerly. A review termed by Mr.

Jeffrey _a tickler_, is to appear of Dryden in this No. of the _Edinburgh_. By the Lord! they will rue it. You know Scott's present feelings, excited by the review of 'Marmion.' What will they be when that of Dryden appears?"

It was some time, however, before arrangements could be finally made for bringing out the first number of the _Quarterly_. Scott could not as yet pay his intended visit to London, and after waiting for about a month, Murray sent him the following letter, giving his further opinion as to the scope and object of the proposed Review:

_John Murray to Mr. Scott_.

_November_ 15, 1808.

DEAR SIR,

I have been desirous of writing to you for nearly a week past, as I never felt more the want of a personal conversation. I will endeavour, however, to explain myself to you, and will rely on your confidence and indulgence for secrecy and attention in what I have to communicate. I have before told you that the idea of a new Review has been revolving in my mind for nearly two years, and that more than twelve months ago I addressed Mr. Canning on the subject. The propriety, if not the necessity, of establishing a journal upon principles opposite to those of the _Edinburgh Review_ has occurred to many men more enlightened than myself; and I believe the same reason has prevented others, as it has done myself, from attempting it, namely, the immense difficulty of obtaining talent of sufficient magnitude to render success even _doubtful_.

By degrees my plan has gradually floated up to this height. But there exists at least an equal difficulty yet--that peculiar talent in an editor of rendering our other great resources advantageous to the best possible degree. This, I think, may be accomplished, but it must be effected by your arduous a.s.sistance, at least for a little time. Our friend Mr. Gifford, whose writings show him to be both a man of learning and wit, has lived too little in the world lately to have obtained that delicacy and tact whereby he can feel at one instant, and habitually, whatever may gratify public desire and excite public attention and curiosity. But this you know to be a leading feature in the talents of Mr. Jeffrey and his friends; and that, without the most happy choice of subjects, as well as the ability to treat them well--catching the "manners living as they rise"--the _Edinburgh Review_ could not have attained the success it has done; and no other Review, however preponderating in solid merit, will obtain sufficient attention without them. Entering the field too, as we shall do, against an army commanded by the most skilful generals, it will not do for us to leave any of our best officers behind as a reserve, for they would be of no use if we were defeated at first. We must enter with our most able commanders at once, and we shall then acquire confidence, if not reputation, and increase in numbers as we proceed.

Our first number must contain the most valuable and striking information in politics, and the most interesting articles of general literature and science, written by our most able friends. If our plan appears to be so advantageous to the ministers whose measures, to a certain extent, we intend to justify, to support, to recommend and a.s.sist, that they have promised their support; when might that support be so advantageously given, either for their own interests or ours, as at the commencement, when we are most weak, and have the most arduous onset to make, and when we do and must stand most in need of help? If our first number be not written with the greatest ability, upon the most interesting topics, it will not excite public attention. No man, even the friend of the principles we adopt, will leave the sprightly pages of the _Edinburgh Review_ to read a dull detail of staid morality, or dissertations on subjects whose interest has long fled.

I do not say this from any, even the smallest doubt, of our having all that we desire in these respects in our power; but because I am apprehensive that without your a.s.sistance it will not be drawn into action, and my reason for this fear I will thus submit to you. You mentioned in your letter to Mr. Gifford, that our Review should open with a grand article on Spain--meaning a display of the political feeling of the people, and the probable results of this important contest. I suggested to Mr. Gifford that Mr. Frere should be written to, which he said was easy, and that he thought he would do it; for Frere could not only give the facts upon the subject, but could write them better than any other person. But having, in my project, given the name of Southey as a person who might a.s.sist occasionally in a number or two hence, I found at our next interview that Mr. Gifford, who does not know Mr. Southey, had spoken to a friend to ask Mr. S. to write the article upon Spain. It is true that Mr. Southey knows a great deal about Spain, and on another occasion would have given a good article upon the subject; but at present _his_ is not the kind of knowledge which we want, and it is, moreover, trusting our secret to a stranger, who has, by the way, a directly opposite bias in politics.

Mr. Gifford also told me, with very great stress, that among the articles he had submitted to you was [one on] Hodgson's Translation of Juvenal, which at no time could be a very interesting article for us, and having been published more than six months ago, would probably be a very stupid one. Then, you must observe, that it would necessarily involve a comparison with Mr. Gifford's own translation, which must of course be praised, and thus show an _individual_ feeling--the least spark of which, in our early numbers, would both betray and ruin us. He talks of reviewing _himself_ a late translation of "Persius," for (_entre nous_) a similar reason. He has himself nearly completed a translation, which will be published in a few months.

In what I have said upon this most exceedingly delicate point, and which I again submit to your most honourable confidence, I have no other object but just to show you without reserve how we stand, and to exemplify what I set out with--that without skilful and judicious management we shall totally mistake the road to the accomplishment of the arduous task which we have undertaken, and involve the cause and every individual in not merely defeat, but disgrace. I must at the same time observe that Mr. Gifford is the most obliging and well-meaning man alive, and that he is perfectly ready to be instructed in those points of which his seclusion renders him ignorant; and all that I wish and mean is, that we should strive to open clearly the view which is so obvious to us--that our first number must be a most brilliant one in every respect; and to effect this, we must avail ourselves of any valuable political information we can command. Those persons who have the most interest in supporting the Review must be called upon immediately for their strenuous personal help. The fact must be obvious to you,--that if Mr. Canning, Mr. Frere, Mr. Scott, Mr. Ellis, and Mr.

Gifford, with their immediate and true friends, will exert themselves heartily in every respect, so as to produce with secrecy only _one_ remarkably attractive number, their further labour would be comparatively light. With such a number in our hands, we might select and obtain every other help that we required; and then the persons named would only be called upon for their information, facts, hints, advice, and occasional articles. But without this--without producing a number that shall at least equal, if not excel, the best of the _Edinburgh Review_, it were better not to be attempted. We should do more harm to our cause by an unsuccessful attempt; and the reputation of the _Edinburgh Review_ would be increased inversely to our fruitless opposition.... With respect to bookselling interference with the Review, I am equally convinced with yourself of its total incompatibility with a really respectable and valuable critical journal. I a.s.sure you that nothing can be more distant from my views, which are confined to the ardour which I feel for the cause and principles which it will be our object to support, and the honour of professional reputation which would obviously result to the publisher of so important a work. It were silly to suppress that I shall not be sorry to derive from it as much profit as I can satisfactorily enjoy, consistent with the liberal scale upon which it is my first desire to act towards every writer and friend concerned in the work. Respecting the terms upon which the editor shall be placed at first, I have proposed, and it appears to be satisfactory to Mr. Gifford, that he shall receive, either previous to, or immediately after, the publication of each number, the sum of 160 guineas, which he is to distribute as he thinks proper, without any question or interference on my part; and that in addition to this, he shall receive from me the sum of 200 annually, merely as the editor.

This, Sir, is much more than I can flatter myself with the return of, for the first year at least; but it is my intention that his salary shall ever increase proportionately to the success of the work under his management. The editor has a most arduous office to perform, and the success of the publication must depend in a great measure upon his activity.

I am, dear Sir, Your obliged and faithful Servant,

John Murray.

It will be observed from this letter, that Mr. Murray was aware that, besides skilful editing, sound and practical business management was necessary to render the new Review a success. The way in which he informs Mr. Scott about Gifford's proposed review of "Juvenal" and "Persius," shows that he fully comprehended the situation, and the dangers which would beset an editor like Gifford, who lived for the most part amongst his books, and was, to a large extent, secluded from the active world.